As the digital economic journey into the metaverse begins to accelerate, major players in commerce and industry are poised to build personalized experiences in this digitally enhanced world, heralded as the future of e-commerce.
Nedbank, one of Africa’s largest financial services groups, has partnered with Africarare (https://Africarare.io/), Africa’s first metaverse, and secured a 12×12 village in Ubuntuland in which to establish its presence as the first African financial services.
organization to enter the metaverse.
This is part of the financial services group’s strategy to lead in digital, go beyond banking, discover new marketing platforms and harness new technology to better serve its customers and stay ahead through solutions with future vision.
Focused on value and customer services, the Nedbank Village will contain numerous experiences ranging from virtual gaming, a sports lounge and more.
Africarare, Africa’s first metaverse, is highly sought after by businesses and individuals who want to capitalize on the many opportunities the metaverse presents.
Early settlers of Ubuntuland include MTN, World Data Lab, and M&C Saatchi Abel. “Creating experiences that go beyond banking has always been a focus for Nedbank.
Our entry into the metaverse is not simply about having a presence in this space, it is about meeting the needs of our clients on platforms that resonate with them, while offering a variety of touchpoints that continue to demonstrate our commitment to leading in digital,” says Khensani Nobanda, group executive for marketing and corporate affairs at Nedbank Group.
Fred Swanepoel, Chief Information Officer at Nedbank, says: “As Nedbank, we want to stay at the forefront of the technologies that will enable the next wave of digital business models, which is why we are investing in web 3.0 and the newest open source technologies.
the Metaverse is built in.
It is important for us as Nedbank to continue to lead and advance our digitization journeys that have already delivered great results for the Group, and to enable Nedbank to participate in future digital markets, where we believe we will need to come together and serve our customers.”
“We are delighted to welcome Nedbank to Ubuntuland and look forward to creating positive change with them,” said Mic Mann, co-founder and CEO of Africarare.
“By entering the metaverse, this organization will pave the way for new solutions for Africa and will play a role in the future of banking in this exciting world.” Africa’s first metaverse, was established to unlock African potential and connect Africa to the global digital economy.