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NBA Africa and KFC Africa Announce Marketing Partnership



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NBA Africa and KFC Africa

NBA Africa and KFC Africa ( today announced a marketing partnership in which NBA Africa and KFC Africa will collaborate on a series of promotions and activations for basketball fans across eight countries on the continent: Botswana, Ghana, Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania.

today's nigerian newspapers

today's nigerian newspapers

KFC Africa and NBA Africa

Through the partnership, KFC Africa and NBA Africa will launch co-branded merchandise campaigns, limited edition merchandise giveaways and limited edition KFC x NBA promotions, including an opportunity for basketball fans to win tickets to NBA games. NBA live in the US with access to NBA League Pass, the league’s premium live game subscription service. Additional details about the promotions will be announced at a later date.

Emmanuel Kasambala

“We are proud to announce this exciting partnership between our iconic KFC brand and one of the world’s most epic sports brands,” said Emmanuel Kasambala, KFC’s director of marketing for the rest of sub-Saharan Africa. “As a brand that has been on the continent for 50 years, we are passionate about connecting with young people at the touchpoints that really mean something to them. So beyond the extremely cool products and merchandise we’ll be offering, we have longer-term plans to inspire young people to achieve more in life through basketball. We are exploring various grassroots basketball initiatives, such as court renovations and community basketball clinics. It’s about inspiring and enabling young people to reach out and achieve their dreams.”

KFC Africa

“We are excited to partner with KFC Africa to launch a series of fan-focused activities and promotions as part of our efforts to provide compelling ways for basketball fans across the continent to engage with the NBA,” said CEO of NBA Africa, Victor Williams. “We want to meet our fans where they are and make the game of basketball more accessible, and through this partnership with one of the world’s most iconic food brands, we look forward to reaching new and existing fans and giving them more opportunities to experience . the NBA”.

For the latest news and more information on contests, prizes and programs, fans can follow #KFCBalling on social media.

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