The 16 Days of Activism campaign is a powerful reminder that we have a long way to go in elevating women to an equal place in all aspects of society.
JOHANNESBURG, South Africa, November 25, 2021 / APO Group / –
NBA Africa (www.NBA.com) and the Basketball Africa League (BAL) announced today that they are supporting the Center for Women’s Global Leadership (16dayscampaign.org) campaign “16 days of activism against gender violence” – Recognized and longer-lasting campaign for the rights of women in the world with the aim of eliminating all forms of gender-based violence against women. NBA Africa and BAL’s involvement in the campaign builds on the initiatives they collectively launched earlier this year (https://on.nba.com/3xmoUPz) to promote gender equality and economic inclusion in Africa.
The 16 Days of Activism Against Gender Violence campaign runs every year from International Day for the Elimination of Violence against Women (November 25) to International Human Rights Day (December 10). To support the campaign, NBA Africa and BAL will jointly donate $ 5,000 to each of the three NGOs on the continent that provide essential services to victims of gender-based violence: Women at Risk International Foundation (WARIF) (warifng.org) in Nigeria , Unies vers’elle (www.Uniesverselle.org) in Senegal and People Opposing Women Abuse (POWA) (https://bit.ly/3xkuAJY) in South Africa.
NBA Africa and BAL will also use their social media platforms to highlight the work of NGOs in their respective countries, encourage men to take a leadership role in driving positive social change in their communities, inspire fans of the basketball on the continent to face any form of discrimination against women, and advocate for a more just and inclusive society. Following the campaign, NBA Africa, the BAL and community partner CARE (www.CARE.org), an NGO that reaches more than 90 million people in more than 100 countries through humanitarian and development aid programs to combat poverty, they will conduct educational workshops focused on gender equality for BAL players, select participants in NBA Africa’s elite development programs, and Jr. NBA coaches.
“The 16 Days of Activism campaign is a powerful reminder that we have a long way to go in elevating women to an equal place in all aspects of society, not just in Africa but around the world,” said the director. NBA Africa executive Victor Williams. “We believe that NBA Africa and BAL, particularly through our connection with male players and fans, can play an important role in promoting gender equality and building a safer and more inclusive environment for women in Africa.” .
“The BAL is proud to support the 16 Days of Activism campaign and organizations in Nigeria, Senegal and South Africa that fight against gender-based violence throughout the year,” said BAL President Amadou Gallo Fall. “We are committed to supporting women in the communities where we operate and providing more opportunities for women to grow as individuals, athletes and leaders.”
The NBA has a decades-long history in Africa and opened its African headquarters in Johannesburg in 2010. Since then, the league’s efforts in Africa have focused on increasing access to basketball and the NBA through grassroots and elite development, media distribution, corporate partnerships, NBA Africa Games, the BAL launch, and more.
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- NBA Africa and Basketball Africa League join 16 days of activism against gender violence
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