okuanwan Offiong">

Science & Technology

MTN Group gets most valuable African brand title

Published

on

The MTN Group on Thursday said it has been named the most valuable African brand in the Brand Finance Africa 150 ranking in 2020.

Its Group Executive, Corporate Affairs, Nompilo Morafo, said the award was ascribed a brand value of 3.3 billion dollars to the group.

Brand value is the net economic benefit that a brand owner would achieve by licencing the brand in the open marker.

In its survey by Brand Finance, it said, “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.”

Morafo said the survey assessed the impact of COVID-19 on the enterprise value of all brands compared to their values on Jan. 1.

It categorised the telecommunications sector as ‘limited impact’, which it said meant “minimal brand value loss or potential brand value growth”.

This was due to the increasingly important role that mobile operators had played in keeping people connected in the time of the pandemic.

He, however, said in July, Brand Finance also named MTN Group the most valuable South African brand.

Morafo said a result of the group’s focussed was on improving the customer’s experience for subscribers.

The company’s group executive said it was uniting 19, 000 employees around a shared belief, saying that everyone deserved the benefits of a modern connected life.

Edited By: Olagoke Olatoye
Source: NAN

Immigration CG tells  officers to avoid image tarnishing indulgences ASAN, NIAS, to host Annual meeting to address challenges of animal husbandry Lagos elders seek unemployment benefits for youths Orji Kalu mourns renown Igbo musician, Morocco Lagos Mainland LG boss urges youth’s to shun vandalism during protests NiMet predicts hazy, sunny weather conditions Friday to Sunday Power sector records all-time peak of 5, 4590 MW — TCN Buhari greets Oba of Lagos at 77 Buhari condoles with President Kabore of Burkina Faso over father’s death #EndSARS: BMO hails NBC for regulatory vigilance EndSARS protests: South East govs urge youths to embrace peace Lawmaker attributes youth restiveness to poor upbringing Badagry expressway, our No 1 problem — Lagos lawmaker COVID-19 vaccine could be ready by December — United States disease expert NLC urges FG to end medical tourism Troops kill 22 terrorists, destroy 2 gun trucks, recover arms in Borno EndSARS: Sen. Imoke calls for dialogue to end destruction of properties Muslims and Christians celebrate Maulud in Kaduna to foster peace and unity Lawmaker calls for peace amongst youths in Surulere Buhari mourns as robbers kill ex-NTA DG, Mohammed Ibrahim’s son Lagos Lawmaker urges more people to embrace e-commerce We must address poverty, unemployment, to surmount Nigeria challenges — Tambuwal Nigeria records highest power transmission of 5,459.50MW Niger Tornadoes FC management restates commitment to welfare of players, officials Okowa calls for resuscitation of Warri Port Detention of Guardian driver, Saifu Ahmadu, not intentional, says Division 6 PRO Mrs Akeredolu advocates Tele medicine for cancer patients Eid-el-Maulud: Gov. Uzodimma felicitates with Muslims, calls for prayers for Nigeria Looting: Osun govt. returns recovered items to owners Ojokoro residents task Sanwo-Olu on schools, fire service, road repairs EndSARS: Hoodlums kill police inspector, cut off manhood in Ebonyi Public Health: Ecobank, others get `Speak Up Africa’ award PCN seals 440 pharmacies, patent medicine shops in Gombe State Adamawa Govt relaxes curfew Adamawa govt. relaxes curfew #EndSARS: LCCI reschedules Lagos International Trade Fair  Gov. Uzodimma flags off construction of 12km Awo-Omamma-Okwudor Road Eid el Maulud: South East Muslim leaders sue for peace, God’s intervention Truck crushes woman in front of father’s hotel in Ogun LASWA commences clearing of water hyacinth on waterways Kwara Revenue Service generated N4bn in Q3 2020 – Chairman Niger Tornadoes FC management reiterates commitment to welfare of players, officials CSO advocates transparency in extractive industry Lawmaker urges citizens to perform civic duties to govt. Gunmen kill Police officer, motorcyclist in Benue – PPRO Kano govt. promotes over 249 civil servants Leather Industry Stakeholders say Lagos, Kano partnership will harness sector’s potential Eid-el-Maulud: Cleric, Islamic leader seek prayers for peace, stability in Nigeria NCC remits N344.71bn into FG’s Consolidated Revenue Fund in 5 years Eid-el-Maulud: Gov. Oyetola felicitate with Muslims, urges prayers for peace in Nigeria