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Mondia Digital and Mondia Pay join Vodacom’s VodaPay Super App offer



Super App

We are committed to further digitizing Africa, and the VodaPay Super App B2B ecosystem is an exciting opportunity in this regard.

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South Africa

JOHANNESBURG, South Africa, October 21, 2021 / APO Group / –

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Mondia Digital

Mondia Digital, a consolidation of the digital content distribution business of the Mondia Group (, an end-to-end, product-centric, data-driven company focused on opportunities in the B2B segment , and its digital payments Mondia Pay is proud to have brought its expertise and innovative payment, content and B2B platforms to Vodacom’s “Super App” VodaPay, launched in South Africa in August 2021.

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VodaPay Super App

The VodaPay Super App, designed in collaboration with Alipay, the fintech services platform owned by the Alibaba Group, enables consumers to do everything from paying bills and sending money, playing games and ordering. takeaway meals. The VodaPay Super App provides consumers with a single point of entry and payment platform, with no additional downloads required.

Mondia Digital

Mondia Digital has integrated all of its technology, content and services into the easy-to-use VodaPay Super App environment. It is also responsible for connecting third party content providers to this ecosystem.

Mondia Digital

Mondia Digital will make available a selection of its personalized content platforms through the Super App, including: Mum and Baby – a free mobile health intervention that provides information on maternal, newborn and child health designed to encourage good health practices. ; Vodacom’s vLive App – a mini lifestyle and entertainment ecosystem within the Super App that uses gamified elements to manage subscriptions to Mondia’s 123 Kaboodle children’s content service; Playinc., A comprehensive games portal; and My Muze, a 360º music portal.

Mondia Digital

Mondia Digital has also co-created many of Vodacom’s key brand services on the Super App platform.

Mondia Pay

In addition to the integration of content, Mondia Pay has deployed the provision of its transparent and contactless payment service Direct Carrier Billing (DCB) to the VodaPay Super App. DCB allows customers to conveniently and securely make payments by charging them on their mobile phone bill. Mondia Pay’s DCB service is used by tens of millions of customers in the Middle East and Africa and provides a highly scalable payment gateway that customers and merchants can trust.

DCB is transparent, with no need to register for additional accounts or fill out forms. Payments are made in seconds and provide the best payment experience on mobile devices, where filling out forms is time consuming and tedious. Payments with DCB are secure. No personal data is transmitted during the payment process, so you don’t have to worry about identity theft.

Paolo Rizzardini

Paolo Rizzardini, CEO of Mondia Digital, said: “We are committed to further digitizing Africa, and the VodaPay Super App B2B ecosystem is an exciting opportunity in this regard. The future of digital content consumption will be guided by innovative partnerships that deliver compelling and practical consumer solutions. Our growth across Africa has been driven by our ability to create consumer-centric products with exceptional digital content and secure long-term successful partnerships with some of the continent’s most innovative and dynamic companies. Our enduring relationship with Vodacom continues to deliver value to consumers and to a growing ecosystem of third-party businesses. “

Simon Rahmann

Simon Rahmann, CEO of Mondia Pay, said: “The VodaPay Super App is an exciting environment in which to implement our DCB platform. All-in-one environments with seamless access and payment are the future of customer and business ecosystems. By providing consumers with an easy, fast and secure way to pay for services using their mobile phones, we not only encourage financial inclusion, but we also empower local and global developers to deliver their services to millions. additional people.

Vodacom Group CEO Shameel Joosub

Vodacom Group CEO Shameel Joosub said: “Our partnership with Mondia Digital and Mondia Pay strengthens our access to world-class technology and expertise, and leverages their experience in MEA regions to develop strong partnerships. and valuable and provide transparent payment and content platforms. We want to foster financial inclusion, enhance the business-to-business ecosystem and transform the fintech environment in South Africa, bringing the capabilities of VodaPay mini-programs to as many businesses, of all sizes, as possible in multiple sectors as possible.

Super App

While the Super App will be available to customers on any mobile network, it will be zero-rated for Vodacom users. The VodaPay Super App is expected to be rolled out in other international Vodacom markets.

Super App

Developers and businesses are invited to join the VodaPay ecosystem by creating their own “mini programs” – downloadable third-party sub-applications that run within the Super App.

Big Blue

Some 70 companies have already signed up or committed to creating their own mini-programs in the app, including Big Blue, FlightSite, Dollar, Thrifty, West Pack, Petzone, NetFlorist, Kitkat Cash & Carry, Droppa, Planet54, Jacaranda FM, KFC, and

Mini programs can accept physical and online payments from customers with the in-app VodaPay digital wallet. Customers can choose to pay up front, with rewards, or with payment terms such as buy now and pay later offers and nano-credit offers.

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