MarketForce Appoints FMCG Distribution Veteran Arthur Bourekas as Commercial Director



MarketForce Appoints FMCG Distribution Veteran Arthur Bourekas as Commercial Director

Arthur aligns with our ambitious growth plans and brings significant expertise to this critical new role for MarketForce

LAGOS, Nigeria, September 28, 2021 / APO Group / –

MarketForce (, the Kenya and Nigeria based B2B platform for the retail distribution of consumer goods and digital financial services in Africa, is pleased to announce the appointment of Arthur Bourekas (https: // as Sales Director, effective October 1, 2021.

Mr. Arthur has over 25 years of business growth, logistics and distribution experience in some of the world’s toughest countries. He worked for AG Leventis (Nigeria) PLC and PZ Cussons in Nigeria, Indonesia, Malaysia and Australia. He is a seasoned FMCG distribution expert in Africa, where he spent over 17 years supporting NSE-listed conglomerates to conquer African markets, including running an affiliate supporting Coca-Cola Hellenic in Nigeria (the one of the largest Coca-Cola bottling companies in the world).

Most recently, Arthur has been involved – at a very high level – with Alerzo, a Nigerian B2B retail technology startup that also helps retailers stock inventory directly from manufacturers.

“The distribution of consumer products in Africa remains to be done efficiently. Even multinationals with years of experience can often optimize their distribution and add real sales growth to their business. Innovation and focus are essential! I am confident that with the platform MarketForce has built so far, along with the expertise being built within the organization, we are destined to revolutionize the industry and become a formidable force. – Arthur Bourekas, new Commercial Director of MarketForce.

Managing sales, logistics and distribution operations in the most populous countries of Southeast Asia and Africa provides MarketForce with a wealth of partnership, sales, logistics and distribution skills. These countries have thousands of islands, regional geopolitical complexities, and a total of 500 million people – the kind of experience that matches MarketForce’s ambitions to be the largest B2B retail distribution company in Sub-Saharan Africa.

“Arthur aligns with our ambitious growth plans and brings significant expertise in this critical new role for MarketForce as we enable informal traders to maximize their profits and grow in the digital age. His extensive experience in emerging markets, ability to drive business growth and in-depth knowledge of technical distribution in Nigeria will be invaluable in our efforts to deepen our reach in the East African market while expanding into the West African market. – Tesh Mbaabu, co-founder and CEO of MarketForce.

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