Connect with us

Africa

Landmark report sheds light on untapped potential of Africa’s film industry

Published

on

Landmark report sheds light on untapped potential of Africa’s film industry

Africa‘s potential as a cinematic powerhouse remains largely untapped, despite significant production growth across the continent

NEW YORK, United States of America, October 6, 2021 / APO Group / –

Africa’s film and audiovisual industries could create more than 20 million jobs and contribute $ 20 billion to the continent’s combined gross domestic product (GDP), the United Nations cultural agency, UNESCO, said on Tuesday in a report. new report highlighting this untapped potential.

The African Film Industry: Trends, Challenges and Growth Opportunities is the first-ever mapping of the sector, which currently employs some five million people and accounts for $ 5 billion in GDP across Africa.

Making creativity viable

Audrey Azoulay, Director-General of UNESCO, presented the report in Paris alongside esteemed filmmakers Abderrahmane Sissako and Mati Diop.

“This historic publication reflects the importance of strengthening international cooperation to enable all countries, especially developing countries, to develop viable and competitive cultural and creative industries at national and international levels,” she said. .

The report aims to help the African film industry and policymakers take stock of the current landscape and strategically plan for future growth.

Africa’s potential as a cinematic powerhouse remains largely untapped, despite significant production growth across the continent, according to the report. Nigeria alone produces around 2,500 films per year.

Even though affordable digital cinema equipment and online platforms allow direct distribution to consumers, opening new avenues for content creators, Africa is the least well served continent in terms of movie theaters. Currently, there is only one cinema screen for 787,402 people.

Lights, camera, hacking

The film industry is also faced with the significant problem of piracy. The UNESCO report estimates that 50 to over 75% of income is lost due to hacking, although there is no precise data. In addition, only 19 of the 54 African countries offer financial support to filmmakers.

The report describes other challenges, including limitations on freedom of expression, as well as education, training and internet connectivity.

Films as “public goods”

This year marks two decades since the adoption of a UNESCO declaration that supports cultural diversity as being as necessary to humanity as biodiversity is to nature.

Ms. Azoulay said during the commemoration of the anniversary, “We must raise our voices to reaffirm that films are indeed ‘public goods’ which require public support and investment to ensure equal access to creation, production, distribution, dissemination and consumption. “

Short Link: https://wp.me/pcj2iU-3CLH

NNN is a Nigerian online news portal that publishes breaking news in Nigeria, and across the world. We are honest, fair, accurate, thorough and courageous in gathering, reporting and interpreting news in the best interest of the public, because truth is the cornerstone of journalism and we strive diligently to ascertain the truth in every news report. Contact: editor @ nnn.ng. Disclaimer.