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Lagos to host Beauty West Africa Show

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A record over 4,500 visitors are expected to attend the Beauty West Africa show at the Landmark Centre, Victoria Island, Lagos.

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The event holds between November 29 and December 1.  

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The event, Africa’s largest international beauty, hair and cosmetics trade show will also welcome more than 220 exhibitors from across the world.  

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In this year’s event, visitors will have the opportunity to take part in seminars and product demonstrations as well as attend a beauty conference and meet with celebrities and influencers from the beauty world. 

Countries for the exhibition are drawn from Africa, Europe, Asia, the Middle East and North America, with five countries hosting pavilions for exhibitors from Indonesia, South Africa, Senegal, Pakistan and Egypt.    

The BtoB Events Managing Director, Jamie Hill, said the Beauty West Africa, is now in its fourth edition.

Beauty Conference

Hill said: “Excitingly, many new Nigerian companies are looking to expand their post-pandemic business.

Not only is it the range of exhibitors that attracts visitors, but also the Beauty Conference is a huge draw. 

“Not only is it the range of exhibitors that attracts visitors, but also the Beauty Conference is a huge draw.

Once again, we will be teaming up with Ezinne Alfa, the founder of Beauty in Lagos, to curate the Beauty West Africa conference programme.

West African Beauty

“This will consist of many panel discussions covering hot topics across the West African Beauty sector.

Topics covered will include Penetrating the African market, Beauty Founder Goals and Barriers to entry.  

“We will also be welcoming a keynote address from a senior NAFDAC official tackling ‘The Dangerous Trend of Skin Bleaching in Nigeria’.

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