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KFC Africa partners with Serge Ibaka to empower youth through basketball



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Most Loved Fast Food Brand

KFC Africa (, the Most Loved Fast Food Brand in 23 Markets Across the Continent, Partners with Serge Ibaka of the Milwaukee Bucks to Empower and Uplift Youth and Communities of the continent, while growth of grassroots basketball.

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“The average age in Africa is 19 years old and the sport, specifically basketball, is a point of passion for more than 100 million fans across the continent.

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In recent years, we have seen an increase in the number of African players on the international circuit, providing inspiration and impetus to many young people who dream of becoming the next global basketball star,” says Emmanuel Kasambala, KFC Marketing Director, Rest of sub-Saharan Africa.


Following KFC Africa’s announcement of its partnership with NBA Africa, the brand has even bigger plans for the game.

“For us it is about developing the youth of our home continent, providing them with facilities and safe spaces to use their talents and develop their skills.

It is for this reason that we are renovating and building basketball courts within communities in key markets.” The first of these basketball courts was recently built and donated in Kenya, as a result of a partnership between KFC and the Jonathan Jackson Foundation (JJF).

This was started under the Bakee Mtaani (“basketball in the neighborhood”) initiative, at Humama Public Grounds in the Kayole community, and also sees youth within the community benefiting from the basketball team and training programs at the new court.

In addition to this, a significant positive side effect was that the construction of the field created jobs for more than 50 qualified and unqualified youth.

With regard to the courts initiative specifically, this is just the beginning: ambitious plans are underway for a further 11 courts in Kenya in the coming months, as well as additional projects in other markets, including Botswana, Ghana, Côte d’Ivoire, Namibia.

, Nigeria, Senegal and Tanzania.

“We are also very excited about our epic collaboration with Serge Ibaka, an African basketball legend, to further highlight the strength and potential of the game.

It goes without saying that Serge is a true inspiration to our youth, and by joining forces, we accelerate the growth and development of the stars of the future.” A native of Brazzaville, Republic of the Congo, Serge is a three-time NBA All-Defensive First Team selection and has twice led the league in blocks.

In 2019, he won his first NBA championship as a key member of the Toronto Raptors.

In addition to these impressive basketball credentials, Serge is also personally involved in uplifting and developing youth, through his own Serge Ibaka Foundation, which focuses on children’s health and education issues, and the Serge Ibaka Dreams Academy, that focuses on giving back through basketball.

Adding his perspective, Serge Ibaka says: “The talent that Africa is producing is simply amazing and my goal is to inspire them and contribute to ensuring that the next generation has every opportunity to shine in the game that I love.

I am so proud to be able to partner with KFC Africa to give back more to my home continent.

Having basketball courts in their local communities, close to young players, is a huge advantage in helping them develop their basketball and life skills.” KFC Africa believes in nurturing the passion points of the young, and the young at heart, by connecting at the touchpoints that mean something in all of its markets.

“With Serge an icon in the game, it made perfect sense for us to jump at the opportunity to partner with him to bring our brand’s support of basketball to life.

Furthermore, it is through initiatives such as this that KFC Africa aims to see more of Africa’s young gamers rise to the level both on and off the pitch, while creating a lasting legacy for generations to come,” concludes Kasambala.

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