Kasi Insight (www.KasiInsight.com), Africa’s leading data, metrics and information provider, announced that its consumer confidence dataset is now available to Bloomberg Data License customers (https: //bloom.bg/3rlKLTD) via Bloomberg Enterprise Access Point (https://bloom.bg/3kMt6lz). This provides an additional way for alpha-seeking investors and financial professionals to experience Kasi Insight data.
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Kasi Insight has been collecting, analyzing and standardizing consumer data since 2016 through consumer surveys carried out monthly in Africa’s largest markets. The Kasi Consumer Confidence Index, which is our flagship index, is the first round of monthly consumer sentiment data in Africa, providing a necessary consumer-level view on economic activity and expectations on the biggest African markets. The methodology of the index conforms to the well-known consumer confidence data set and uses a balanced approach (-100 to +100).
The index which was launched in 2016 consists of seven data series tracing several data points on consumers such as current economic conditions, consumer expectations, personal finances, purchase intention, discretionary spending and employment prospects.
Bloomberg Data License clients now have access to data from Kasi Consumer Confidence to model consumer demand, industry performance, and forecast macroeconomic data such as GDP, inflation, unemployment rate and even rates. interbank loans from African markets. The index can also be used to gauge performance such as retail sales and category performance.
Kasi Insight has created and perfected a data acquisition model that allows it to efficiently conduct multi-country surveys, using a consistent method and schedule from various regions of Africa. To date, Kasi Insight has over 20 million data points, covering consumer information in eight African countries, namely Cameroon, Ivory Coast, Ethiopia, Ghana, Kenya, Nigeria, South Africa and Tanzania, providing our users with a unique context in these markets so that they can be able to assess the current economic situation, but also predict future recovery and investment opportunities.
Research shows that data on consumer confidence can be used to predict wage growth, inflation, retail sales, purchasing power, and unemployment rates in some of the markets we track.
Bloomberg’s enterprise hotspot is a web-based data marketplace for customers to easily discover and act on Bloomberg data products. It can be used to browse datasets, examine metadata, download and test sample datasets before acquisition and immediately put them into use within an organization. It provides access to Bloomberg’s One Data offering, including standardized, regulatory, pricing and quantitative benchmarks.
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