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Investment in education and offices to boost the Middle East and Africa stationery market to nearly USD 13 billion by 2028

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  The future is bright for the Middle East and Africa stationery market with a new report predicting the sector will achieve 3 2 percent annual growth over the next six years to hit a regional record value of US 12 93 billion The report by event knowledge partner 6Wresearch is an optimistic read but points to the changes needed if the sector is to reach its full potential with product and supply sustainability a key driver of growth Growth Hotspots The Middle East will be the best performer in the region with 4 3 annual growth forecast with the United Arab Emirates and Saudi Arabia the main driving forces while Africa expects 3 1 annual growth it will be largely driven by South Africa and Nigeria Investment in education is expected to account for two thirds of the growth with the rest attributed to investment in offices Rising literacy and the spread of education are driving the sector forward but an accelerated adoption of digitization could hamper progress It is a factor that players in the sector are advised to pay attention to in advancement strategies There is an opportunity for growth but the increasing adoption of technical devices in schools and universities means that manufacturers of stationery and office supplies must continue to respond to the needs of the industry and carefully manage their supply base Syed said Ali Akbar Show Director of Paperworld Middle East at Messe Frankfurt the region s largest international trade show for the stationery paper gift and office supplies industry Exchange controls Along with digitization is the growing demand for sustainable products as suppliers have to meet new customer demands for carbon limiting distribution and supply chains These are genuine issues that are here and now and we have reinvented the role of Paperworld Middle East to address these issues explained Akbar The fair is now also a knowledge exchange forum and an ideal space to network share ideas source new products and discover innovative solutions that are sustainable promote efficiency and productivity and are profitable When the 2022 fair opens its three day run at the Dubai World Trade Center on November 15 you ll find an expanded product display spanning office and school supplies but also holiday decorations and branded merchandise Office stimulants In an ironic twist however growth in office investment spurred by tech startups across the region could help offset the impact of digital adoption Office space requirement is increasing sharply in Nairobi and Lagos post Covid and is exacerbated by demand from Africa s growing community of start ups 6W predicts that venture capital investments from Africa will exceed US 10 billion by 2025 leading to increased demand for stationery products In the Middle East the United Arab Emirates remains a hive of activity with post COVID 19 demand for office space in Dubai hitting a five year high amid a large influx of foreign companies looking to expand or relocate in the country Office units with a combined 480 000 square feet of space were delivered in the first quarter of this year bringing the city s supply to 107 million square feet all of which is expected to drive demand for office stationery supplies The Saudi Factor Saudi Arabia also offers great promise in the commercial office space sector and is actively implementing policies and incentives to encourage international companies to locate in the Kingdom It is estimated that nearly 32 million square feet of office space is being built in the kingdom s capital to accommodate multinational corporations moving to Saudi Arabia says 6W research This sudden increase in the number of offices will drive the market for stationery products in the coming years The Saudi government has launched its Program HQ campaign in a bid to entice 500 international companies to move their regional headquarters to Riyadh by 2030 and is luring investors with incentives such as a 50 year tax holiday fee waivers for Saudi citizens and protection against any future regulations To date 24 international companies have agreed to establish their regional offices in the Saudi capital increasing the demand for office space and positively impacting the stationery market Sustainability In addition to changing regulations within the leading jurisdictions the regional industry must also take into account the increasing demands for sustainability credentials for products and services For the second year in a row Messe Frankfurt Middle East has introduced a special Project Sustainability area at Paperworld Middle East where exhibitors eco friendly products are presented alongside their eco badges This is a clear sign of the times and one in which the entire industry is actively participating Akbar added This is now an era where the industry has taken an approach that goes far beyond paper ensuring a sustainable future More information is available at www paperworldme com
Investment in education and offices to boost the Middle East and Africa stationery market to nearly USD 13 billion by 2028

1 The future is bright for the Middle East and Africa stationery market, with a new report predicting the sector will achieve 3.2 percent annual growth over the next six years to hit a regional record value of US$12, 93 billion.

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2 The report, by event knowledge partner 6Wresearch, is an optimistic read but points to the changes needed if the sector is to reach its full potential with product and supply sustainability a key driver of growth.

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3 Growth Hotspots The Middle East will be the best performer in the region with 4.3% annual growth forecast, with the United Arab Emirates and Saudi Arabia the main driving forces, while Africa expects 3.1% annual growth it will be largely driven by South Africa and Nigeria.

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4 Investment in education is expected to account for two-thirds of the growth, with the rest attributed to investment in offices.

5 Rising literacy and the spread of education are driving the sector forward, but an accelerated adoption of digitization could hamper progress.

6 It is a factor that players in the sector are advised to pay attention to in advancement strategies.

7 “There is an opportunity for growth, but the increasing adoption of technical devices in schools and universities means that manufacturers of stationery and office supplies must continue to respond to the needs of the industry and carefully manage their supply base,” Syed said.

8 Ali Akbar, Show Director of Paperworld Middle East at Messe Frankfurt, the region’s largest international trade show for the stationery, paper, gift and office supplies industry.

9 Exchange controls Along with digitization is the growing demand for sustainable products, as suppliers have to meet new customer demands for carbon-limiting distribution and supply chains.

10 “These are genuine issues that are here and now, and we have reinvented the role of Paperworld Middle East to address these issues,” explained Akbar.

11 “The fair is now also a knowledge exchange forum and an ideal space to network, share ideas, source new products and discover innovative solutions that are sustainable, promote efficiency and productivity, and are profitable.” When the 2022 fair opens its three-day run at the Dubai World Trade Center on November 15, you’ll find an expanded product display spanning office and school supplies, but also holiday decorations and branded merchandise.

12 Office stimulants In an ironic twist, however, growth in office investment, spurred by tech startups across the region, could help offset the impact of digital adoption.

13 Office space requirement is increasing sharply in Nairobi and Lagos post-Covid and is exacerbated by demand from Africa’s growing community of start-ups.

14 6W predicts that venture capital investments from Africa will exceed US$10 billion by 2025, leading to increased demand for stationery products.

15 In the Middle East, the United Arab Emirates remains a hive of activity with post-COVID-19 demand for office space in Dubai hitting a five-year high amid a large influx of foreign companies looking to expand or relocate in the country.

16 Office units with a combined 480,000 square feet of space were delivered in the first quarter of this year, bringing the city’s supply to 107 million square feet, all of which is expected to drive demand for office stationery supplies.

17 The Saudi Factor Saudi Arabia also offers great promise in the commercial office space sector and is actively implementing policies and incentives to encourage international companies to locate in the Kingdom.

18 “It is estimated that nearly 32 million square feet of office space is being built in the kingdom’s capital to accommodate multinational corporations moving to Saudi Arabia,” says 6W research.

19 “This sudden increase in the number of offices will drive the market for stationery products in the coming years.”

20 The Saudi government has launched its Program HQ campaign in a bid to entice 500 international companies to move their regional headquarters to Riyadh by 2030 and is luring investors with incentives such as a 50-year tax holiday, fee waivers for Saudi citizens and protection against any future regulations.

21 To date, 24 international companies have agreed to establish their regional offices in the Saudi capital, increasing the demand for office space and positively impacting the stationery market.

22 Sustainability In addition to changing regulations within the leading jurisdictions, the regional industry must also take into account the increasing demands for sustainability credentials for products and services.

23 For the second year in a row, Messe Frankfurt Middle East has introduced a special Project Sustainability area at Paperworld Middle East, where exhibitors’ eco-friendly products are presented alongside their ‘eco-badges’.

24 “This is a clear sign of the times and one in which the entire industry is actively participating,” Akbar added.

25 “This is now an era where the industry has taken an approach that goes far beyond paper, ensuring a sustainable future.” More information is available at: www.paperworldme.com

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