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How to attract tourists to cultural sites – Expert

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  Funmilola Gboteku Linda Pereira cultural tourism packaging strategist has advised professionals in the global tourism industry to always create beautiful stories around cultural heritage sites to attract tourists Pereira gave the advice Monday during a three day United Nations World Tourism Organization UNWTO Global Conference held at the National Theater of Arts Lagos The theme of the conference is Linking tourism culture and creative industries the road to recovery and inclusive development Pereira during a workshop on the importance of cultural heritage said that these beautiful stories must be authentic real unique educational of special interest experiential and cultural immersion He explained that the stories should cover the past the present and any tourist should always be made aware of the reason for a tour According to her the characteristics of a cultural heritage site should be conveyed to tourists and the intention of tourists is to stimulate their interest in visiting those sites more It is about bringing our heritage sites to life you have to tell stories understanding a particular site is essential Tourists can easily connect with the sites through the quality of the stories conveyed We foresee a 21 growth in cultural tourism since the outbreak of the COVID 19 pandemic so this is an aspect that must be taken seriously Tourists interest in visiting a cultural heritage site can be stimulated in different ways to eat in some local restaurants to watch movies in a cinema and more You have to keep in mind that everyone with an inquisitive mind is your target he said Pereira noted that Africa is well endowed with huge cultural heritage sites that wealth creation should focus on He advised that sustainable products should be built around heritage sites that should be constantly improved modernized and updated He said that all cultural heritage sites must be well positioned to create wealth and jobs for people African cultural heritage sites are capable of making Africa the destination of the decade he said edited Source Credit NAN
How to attract tourists to cultural sites – Expert

/ Funmilola Gboteku

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Linda Pereira

Linda Pereira, cultural tourism packaging strategist, has advised professionals in the global tourism industry to always create beautiful stories around cultural heritage sites to attract tourists.

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United Nations

Pereira gave the advice Monday during a three-day United Nations World Tourism Organization (UNWTO) Global Conference, held at the National Theater of Arts, Lagos.

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The theme of the conference is “Linking tourism, culture and creative industries: the road to recovery and inclusive development”.

Pereira, during a workshop on the importance of cultural heritage, said that these beautiful stories must be authentic, real, unique, educational, of special interest, experiential, and cultural immersion.

He explained that the stories should cover the past, the present and any tourist should always be made aware of the reason for a tour.

According to her, the characteristics of a cultural heritage site should be conveyed to tourists and the intention of tourists is to stimulate their interest in visiting those sites more.

“It is about bringing our heritage sites to life, you have to tell stories, understanding a particular site is essential.

“Tourists can easily connect with the sites through the quality of the stories conveyed.

“We foresee a 21% growth in cultural tourism since the outbreak of the COVID-19 pandemic, so this is an aspect that must be taken seriously.

“Tourists’ interest in visiting a cultural heritage site can be stimulated in different ways, to eat in some local restaurants, to watch movies in a cinema and more.

“You have to keep in mind that everyone with an inquisitive mind is your target,” he said.

Pereira noted that Africa is well endowed with huge cultural heritage sites that wealth creation should focus on.

He advised that sustainable products should be built around heritage sites that should be constantly improved, modernized and updated.

He said that all cultural heritage sites must be well positioned to create wealth and jobs for people.

“African cultural heritage sites are capable of making Africa the destination of the decade,” he said.

edited

Source Credit

Source Credit: NAN

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