APO

Hennessy Becomes First Global Spirits Partner of the NBA

Published

on

Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) (www.NBA.com) today announced a global expansion of their partnership, making Hennessy “the official spirit of the NBA” in the whole world. The multi-year deal, which marks the league’s first-ever global partnership with a spirits brand, ushers in the next chapter in Hennessy’s relationship with the NBA and expands the North American deal (https://on.nba. com / 2NZm5l7) which was announced in February 2020.

“We are honored with this distinction as the first global spiritual partner in NBA history,” said Julie Nollet, World CMO of Hennessy. “The NBA is more than basketball, and Hennessy is more than brandy. We represent global communities, and this partnership allows us to support a game and culture that brings people together through fun and camaraderie despite the current challenges facing fans around the world. We share the core NBA values ​​of integrity, teamwork, respect and innovation, which are more powerful than ever as we work to inspire and unite people around the world.

“This partnership expansion marks an exciting milestone for the league as Hennessy becomes the first ever NBA Spirits Global Partner,” said Dan Rossomondo, NBA senior vice president, Media and Business Development. “We look forward to continuing to celebrate basketball alongside this iconic brand and our fans around the world.”

The expanded partnership will take off in Africa, Asia-Pacific, Europe and South America with the launch of an adaptation of the “Hennessy x NBA: Lines” campaign (https://bit.ly/2ZNT12z) that celebrates those who push the game forward. Fans around the world can toast with the exclusive new Hennessy VS and VSOP Limited Edition bottles, specially designed to commemorate the partnership. The limited edition bottles are now available in the United States, with a worldwide release slated for the second quarter of 2021.

For over 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle ”embodied by players’ unwavering commitment to advancing culture. Throughout the year, Hennessy will celebrate the tradition and mindset of basketball fans around the world through a range of mainstream events, activations and localized content.

To find out more about the 2020-21 NBA season with Hennessy, visit www.Hennessy.com or @Hennessy on Instagram.

Short Link: https://wp.me/pcj2iU-3y6j

NNN

NNN: :is a Nigerian online news portal that publishes breaking news in Nigeria, and across the world. Our journalists are honest, fair, accurate, thorough and courageous in gathering, reporting and interpreting news in the best interest of the public, because truth is the cornerstone of journalism and they strive diligently to ascertain the truth in every news report. Contact: editor[at]nnn.com.ng

Oyo completes phase 1 of COVID -19 vaccine distribution -EOC Kaduna NMA set to hold sports festival annually 9 teams for National Softball Championships Kwara defeats Delta to clinch gold in squash Coronavirus – Ethiopia: COVID-19 update (April 10, 2021) Coronavirus: African Union member states report COVID-19 cases as of April 11, 2021, 6 p.m. EAT Coronavirus – Nigeria: COVID-19 update (April 10, 2021) SEC engages stakeholders on fintech roadmap implementation Coronavirus – Zambia: COVID-19 update (April 10, 2021) Distressed building: Agency issues 7-day evacuation ultimatum India logs record of 150,000 infections, starts ‘vaccine festival’ Coronavirus – Zimbabwe: COVID-19 update (April 10, 2021) Police arrest 17 suspects over cultism in FCT NFC schedules 12th Zuma Film Festival for December Coronavirus – Gambia: COVID-19 update (April 10, 2021) Benin’s presidential election begins, five million voters expected to vote Ramadan: Emir appeals to traders against price hike Look out for crescent of Ramadan from Monday – Sultan Nigeria leads West Africa in organic agriculture promotion – ECOWAS Coronavirus – Kenya: COVID-19 update (April 10, 2021) UCTH responsive to patients needs, says CMD Coronavirus – Eswatini: COVID-19 update (April 10, 2021) 20th NSF: Team Edo sweep Rugby Gold Ganduje tasks Kano students on responsible behaviour NSF: Ondo volleyball team wins 4th consecutive gold NSF: Ondo female boxers pick two final spots Coronavirus – Rwanda: COVID-19 update (April 10, 2021) Police rescue 15 kidnapped persons in Kaduna Police rescue 11 kidnapped persons, repel attack in Zamfara Collective responsibility needed to fight poverty – Sen. Okorocha NSF: Edo wins men’s team event in gymnastics How Kogi handles security challenges — Bello Amaechi urges contractors to hasten Lagos-Ibadan rail project Prince Philip’s funeral to be held on April 17 – Buckingham Palace COVID-19: NCDC confirms 84 new infections from 13 States Gov. Buni losses grandmother Sanwo-Olu pledges to intensify support for Lagos City Marathon NSF: Kwara picks 3 medals in Darts UNwomen train 120 Gender Based Violence Anambra 2021: Wada chairs PDP screening committee Sultan commends inter-religious harmony in Kogi Truck kills motorcyclist in Anambra NSF: Lagos edges host Edo to handball final NSF: Kingsley wins three golds for Rivers in weightlifting 49kg ESP’s Solar Power programme to reach all geopolitical zones — Osinbajo Education: Religious leaders, others back gender policy review NCF intensifies campaign against illegal wildlife trade 4 killed, 6 others injured in blast in southwest Somalia Prof. Gana, 3 others rejoin PDP in Makurdi FG reiterates commitment to infrastructural development