APO

Hennessy Becomes First Global Spirits Partner of the NBA

Published

on

Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) (www.NBA.com) today announced a global expansion of their partnership, making Hennessy “the official spirit of the NBA” in the whole world. The multi-year deal, which marks the league’s first-ever global partnership with a spirits brand, ushers in the next chapter in Hennessy’s relationship with the NBA and expands the North American deal (https://on.nba. com / 2NZm5l7) which was announced in February 2020.

“We are honored with this distinction as the first global spiritual partner in NBA history,” said Julie Nollet, World CMO of Hennessy. “The NBA is more than basketball, and Hennessy is more than brandy. We represent global communities, and this partnership allows us to support a game and culture that brings people together through fun and camaraderie despite the current challenges facing fans around the world. We share the core NBA values ​​of integrity, teamwork, respect and innovation, which are more powerful than ever as we work to inspire and unite people around the world.

“This partnership expansion marks an exciting milestone for the league as Hennessy becomes the first ever NBA Spirits Global Partner,” said Dan Rossomondo, NBA senior vice president, Media and Business Development. “We look forward to continuing to celebrate basketball alongside this iconic brand and our fans around the world.”

The expanded partnership will take off in Africa, Asia-Pacific, Europe and South America with the launch of an adaptation of the “Hennessy x NBA: Lines” campaign (https://bit.ly/2ZNT12z) that celebrates those who push the game forward. Fans around the world can toast with the exclusive new Hennessy VS and VSOP Limited Edition bottles, specially designed to commemorate the partnership. The limited edition bottles are now available in the United States, with a worldwide release slated for the second quarter of 2021.

For over 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle ”embodied by players’ unwavering commitment to advancing culture. Throughout the year, Hennessy will celebrate the tradition and mindset of basketball fans around the world through a range of mainstream events, activations and localized content.

To find out more about the 2020-21 NBA season with Hennessy, visit www.Hennessy.com or @Hennessy on Instagram.

Short Link: https://wp.me/pcj2iU-3y6j

NNN

NNN: :is a Nigerian online news portal that publishes breaking news in Nigeria, and across the world. Our journalists are honest, fair, accurate, thorough and courageous in gathering, reporting and interpreting news in the best interest of the public, because truth is the cornerstone of journalism and they strive diligently to ascertain the truth in every news report. Contact: editor[at]nnn.com.ng

NWFL Super Six: Sunshine Queens, Bayelsa Queens, draw 1-1 Food security: the group trains 100 young Ebonyi in agro-industry What the domestic leagues will look like if the Super League 12 are sent off Congress: INEC reads anti-riot act to political parties on violence Osinbajo charges US on net zero emissions and access to COVID-19 vaccine Gasoline: no increase in the ex-depot price in May – NNPC Gasoline Financial autonomy: governments and stakeholders reach agreement British government. launches football review after Super League fury Lagos will create an anti-corruption commission Delta Queens defeated Edo Queens for their first Super Six victory Buhari sympathizes with Chad and Egypt over tragic events How COVID-19 Vaccines Work – NPHCDA Greece lifts quarantine requirement for some travelers Elections 2023: INEC plans to expand polling stations 1 in 4 Nigerians suffers from mental disorders, physiologist says Ondo Deputy Governor pledges Sunshine Queens N50,000 in cash per goal SON’s director general calls for the agency’s return to seaports Minister presents new Ag. IG Baba to Buhari Cleric Wants Censor Board Checkmate Nudity Movies Chadian government calls for calm after rebel incursion Catholic Church urges youth to develop Nigeria through social media Kenya launches platform to fight malnutrition FG NITDA tasks on IT promotion CENI blames electoral violence on population growth and inadequate PUs Fayemi calls for dialogue to end JUSUN strike Oil tanker explosion kills 12 in Benue – FRSC Coronavirus – South Africa: COVID-19 update (April 18, 2021) COVID-19: Imperative for CBN Health Sector Research and Response Joel Embiid of Philadelphia receives NBA Cares Community Assist Award presented by Kaiser Permanente Dutch bank ABN Amro pays 480 million euros for money laundering Coronavirus – Ethiopia: COVID-19 update (April 18, 2021) Somali army kills top Shabab leader INEC confirms the death of 3 employees in the Borno accident 8 repentant activists, kidnappers become pastors in the OPM church Oyeyemi instructs FRSC staff to quickly upload vehicle information Coronavirus – Malawi: COVID-19 update (April 18, 2021) Weeds and rodents invade the premises of the Steyr assembly plant in Bauchi Our investment in the BIP will promote infrastructure development – Dangote Natural risk mapping project in ECCAS member states: the final validation workshop took place on March 29 and 30, 2021 Coronavirus – Kenya: COVID-19 update (April 18, 2021) Coronavirus – Rwanda: COVID-19 update (April 18, 2021) Africa Oil & Power turns into energy capital and energy Coronavirus – Nigeria: COVID-19 update (April 18, 2021) Coronavirus – Zambia: COVID-19 update (April 18, 2021) Canon Unveils Three New RF Lenses – Including a “World First” – Bringing Photographers Next Level Capabilities Dlamini returns for the Tour of the Alps CSCS Reports N6.93 Billion Profit, 2020 N 5.85 Billion Dividend 10 in the police net on an alleged clash between rival sects in Ekiti West Africa launches new payments digitization program End of era of violence in Niger Delta region – Amnesty boss