Africa

Heaselgrave appointed World Rugby Chief Revenue and Fan Engagement Officer

Published

on

Heaselgrave appointed World Rugby Chief Revenue and Fan Engagement Officer

This is such a dynamic time of change in global sport, with media, digital and experiential worlds evolving so quickly

CAPE TOWN, South Africa, September 3, 2021/APO Group/ —

World Rugby (www.World.Rugby) has announced the appointment of Richard Heaselgrave as Chief Revenue and Fan Engagement Officer, underscoring the international federation’s mission to advance rugby’s global market footprint and appeal by making it more relevant and accessible in line with its ambitious new strategic plan (https://bit.ly/3h22xbf).

Vastly experienced, with an in-depth knowledge of the global sports and major brand commercial, marketing and fan-engagement environment, Heaselgrave will begin his new role in September.

In line with the continued advancement of World Rugby’s organisational structures to effectively support the key pillars of the strategic plan, Heaselgrave will have overarching responsibility for all of World Rugby’s commercial, broadcast, marketing and digital activities to deliver an integrated revenue and fan growth strategy, including focusing on new opportunities in the digital space.

With a proven track record in business growth, Heaselgrave previously served as Chief Revenue and Experience Officer for Tennis Australia, trebling the Australian Open’s business in five years by converting new revenue opportunities. Prior to that, he successfully grew revenue for the English Football League as Chief Commercial Officer and was responsible for growth of the NBA’s commercial activities in Europe as Vice-President of Business Development.

Heaselgrave has most recently been advising rights holders, brands and agencies as founder and Chief Executive of Fourth Consulting.

World Rugby Chief Executive Alan Gilpin said: “In a rapidly-evolving and highly-competitive sports industry, it’s vital we look at our businesses differently and find new ways to continue to break new markets, attract new fans and grow revenues for reinvestment in the sport’s future growth.

“This new role, as part of a wider advancement of our organisational structures, reflects that need and perfectly positions World Rugby not only to exploit new revenue streams for the benefit of the game at all levels, but to make good our mission to make rugby more attractive and accessible for more people.

“Richard’s extensive international experience and focus on revenue growth through diversification and digital innovation will help us identify and convert new opportunities, while at the same time continuing to develop our current revenue streams.

“We have built strong teams in the commercial, digital, broadcast and brand areas in the last three years under Chief Commercial Officer Tom Hill and departing Chief Marketing Officer Marissa Pace. Richard will now continue this work with Tom and our talented teams to build on World Rugby’s continued growth in these areas.”

A former professional rugby player with English club Rotherham, Heaselgrave is looking forward to contributing to an exciting period of change and growth in the game by helping the sport to realise its commercial potential across its events, platforms and assets.

Heaselgrave said: “As a lifelong rugby fan I am honoured to have the chance to join World Rugby. This is such a dynamic time of change in global sport, with media, digital and experiential worlds evolving so quickly. I am looking forward to being part of the team as we head into this exciting new era.”

Short Link: https://wp.me/pcj2iU-3BZf

NNN

NNN: :is a Nigerian online news portal that publishes breaking news in Nigeria, and across the world. Our journalists are honest, fair, accurate, thorough and courageous in gathering, reporting and interpreting news in the best interest of the public, because truth is the cornerstone of journalism and they strive diligently to ascertain the truth in every news report. Contact: editor @ nnn.ng

Recent Posts

China’s South-South Cooperation helps WFP improve mobile app that links Zambian smallholder farmers to markets Co-operation the key to achieving Africa’s ideals, say participants in intra-Africa business conference Africa Investment Forum to host third Market Days in Abidjan, December 1-3, 2021 Coronavirus: WHO affirms support for COVID-19 traditional medicine research Orji Kalu calls for better united, peaceful Nigeria Bybit Launchpad Debuts With BIT Token Listing FG restates commitment to return refugees to Nigeria Nestlé unveils plans to support the transition to a regenerative food system Bybit Launchpad estreia com listagem de token BIT North Korea rebukes ‘double-dealing’ US after missile launch Infantino reveals how Nigeria can host FIFA competitions Indian military seeks to strengthen ties with Nigerian Army FIFA President hails football’s power for unity and celebration during Nigeria visit Aisha Buhari counsels parents to encourage girl-child to embrace Football African Enterprise Excellence In Digital Transformation Celebrated At SAP Quality Awards For Customer Success Sultan assures corps members of security Cholera outbreak- WHO supports Niger State to strengthen sanitation systems ECOWAS resorts to sanctions over Guinea, Mali coups Press Release on the AU Multidimensional Need Assessment and Technical Mission to Mali from 20 – 25 September 2021 Navalny app removed as Russians vote after crackdown Myanmar junta to put Suu Kyi on trial for corruption 'Ebola is defeated', says Congolese professor who discovered virus Pharmaceutical company reasserts commitment to achieving zero malaria tolerance 77 teachers smile home with laptops in Surulere, Lagos Defection: President Buhari welcomes Femi Fani-Kayode to APC Lack of fice hinders women participation in politics – Emir 85, 265MT of LPG supplied nationwide in August – PPPRA African Development Bank’s SEFA provides $1 million to kick off modernization of Africa’s Hydropower Fleet DPR seals 11 illegal gas plants, 2 petrol stations in Abuja Africa faces 470m COVID-19 vaccine shortfall in 2021 – WHO Wada Maida’s daughter lauds FG for naming HQ after father Somali president withdraws PM’s powers in escalating row China fully vaccinates more than 1 billion people Angola’s National Oil, Gas and Biofuel’s Agency (ANPG) Highly Satisfied with Final Results from 2020 Bid Round Alert raised over quake surge around Canaries volcano Our chairman is hale, hearty – EFCC Putin to attend 2022 Beijing Olympics: minister In Dialogue with Eswatini, Committee on the Rights of the Child welcomes legislative progress and asks about child Health West Africa bloc ECOWAS meets over Guinea coup Meet Africa’s New Generation of Health Innovators Kenyans voice fury over fuel price hike Coronavirus: Africa faces 470 million COVID-19 vaccine shortfall in 2021 The International Organization for Migration is calling on Journalists to enter the inaugural West and Central Africa Migration Journalism Award 2021 Majority of fans favour more frequent men’s FIFA World Cups – global survey Short Stories on Sustainable Development Goals (SDGs) by African Young People AMISOM conducts field inspection of ongoing Quick Impact Projects in Baidoa UNESCO steps up efforts for biodiversity conservation with the designation of 20 new biosphere reserves International Islamic Trade Finance Corporation signs ten high-level Trade Agreements representing more than US$1.2bn The Gambia Launches Ambitious Renewable Energy Projects (By Miguel Artacho) Biden backs top general on calls to China over Trump mental state