Nigerian Basketball Association (NBA) ta Amurka ta fara kamfen din neman wayar da kan haliyar kwakwalwa a cikin al’ummar wasan basketball da na gama gari. Kamfen din, wanda aka fara ne ta hanyar hadin gwiwa da kamfanin Rhone, ya mayar da hankali kan himma ta kare lafiyar haliyar kwakwalwa na jiki.
Rhone, wani kamfanin da ke mai da hankali kan lafiyar jiki da haliyar kwakwalwa, ya sanya tsohon dan wasan NBA na zakaran NBA, Kevin Love, a matsayin jakadi na alama. Love, wanda yake taka leda a kungiyar Miami Heat, ya kasance mai magana game da matsalolin da yake fuskanta na damuwa, kuma ya kafa gidauniyar Kevin Love Fund don kawar da kiyayya kan haliyar kwakwalwa.
Kamfen din ya hada da zane-zane na dijital a kan dandamali na NBA Fitness, wanda ke cikin app na NBA, don kare lafiyar jiki da haliyar kwakwalwa. Rhone kuma zai fitar da kayan alama na NBA, irin su riguna na alama na kungiyoyin NBA, wanda zai samu a masu sayarwa a yanar gizo.
Nate Checketts, shugaban kamfanin Rhone, ya ce: “Muna farin ciki da hadin gwiwa da NBA da Kevin Love. Hadin gwiwa wannan ya wakilci damar da ta fi karfi don haÉ—a kai da al’ummar NBA mai himma da kare muhimmincin lafiyar haliyar kwakwalwa, wanda Kevin ya kasance mai himma sosai.”
Lisa Piken Koper, shugabar kayan alama na abubuwan wasanni na NBA, ta ce: “Rhone ta gabatar da samfurin sabon da ya dace da al’ummar NBA mai himma. Hadin gwiwar da Rhone ta fito ne daga himmar da muke da ita wajen ci gaba da lafiyar jiki da haliyar kwakwalwa, wanda muna farin ciki da gina shi ta hanyar zane-zane na Rhone a kan dandamali na NBA Fitness.”
