Science & Technology

Google partners with NTDC to grow Nigeria tourism



Search engine Google on Thursday announced a partnership with Nigerian Tourism Development Corporation (NTDC) that sought to help the Nigerian Tourism Sector recover and grow in the wake of COVID-19 pandemic.

Amit Sood, Director, Google Arts & Culture, said in a statement that Google and NTDC are partnering to provide training for small businesses and digital skills initiatives for individuals.

Sood added that the partnership would also include the launch of a new Google Arts and Culture collection called ‘Tour Nigeria’.

“Google Arts and Culture has worked with the NTDC over a number of months to create an online exhibition of imagery, stories and commentary highlighting some of Nigeria’s beautiful, hidden gems.

“From the Awhum Caves of Enugu to the Farin Ruwa falls of Nasarawa, the Osun Osogbo sacred grove of Osun State, and the Wikki Warm Spring of Bauchi State.

“The project will also feature stories and photos from some of the most colourful cultural festivals in the country including the Yauri Rigata Festival, and the Kano Durbar Festival.”

Sood said that Google Arts and Culture and NTDC had also launched a new ‘Explore Nigeria’ video series featuring top Nigerian social media influencers and YouTube creators.

“This video-based series highlights the best of Nigeria through the eyes of these influencers and can be found here at

“Rich heritage, natural beauty and vibrant cities, Nigeria is a destination we all need on our travel shortlist soon.

“Even though 2020 continues to be a challenging year for Nigerians and travellers from around the world, I hope that this unique online experience – created in collaboration with the NTDC can contribute to further promote Nigeria’s iconic sites and capture its stories.

“And even though I can’t travel, the project inspired me to start that journey by exploring the country through the works of Africa’s first

literary Nobel Laureate Wole Soyinka,“ Sood said.

Speaking on the partnership, NTDC Director-General, Folorunsho Coker, said that the tourism sector was a key pillar of Nigeria’s economy.

Coker said that the initiatives that support and promote domestic tourism are critical, not only for the sector but also because a stronger tourism sector would help Nigeria’s economy recover in the wake of the COVID-19 pandemic.

He said that an expanded tourism sector would be able to drive employment and stimulate economic growth.

According to him, initiatives like Google’s – that are grounded in data-driven insights into how the sector can be supported and grown – strengthens NTDC’s ‘TOUR NIGERIA’ strategy.

He said that the strategy sought to promote domestic tourism in Nigeria.

“The NTDC is even more convinced now of the validity of this strategy and the rightness of its path, and is excited to kick start this with the ‘TOUR NIGERIA’ collection with Google Arts and Culture.

“This partnership with NTDC will provide support for the local tourism sector including providing training programmes to enable businesses to leverage online tools they can use to grow their businesses,” the NTDC boss said.

According to him, the programme also features a digital skills training aimed at helping individuals to skill up, so they can find jobs or further develop their careers within the tourism industry.

Coker said that small and medium-scale enterprises were being assisted by way of digital migration programmes to help them get online, and expand their audience reach.

“And lastly, the partnership will create exposure for Nigeria’s tourist attractions through Google’s technology offerings including virtual reality, 360° videos, Street View, ultra-high resolution ‘gigapixel’ images and Google Arts & Culture initiatives.”

Ehimuan Chiazor, Google Country Director, said that Google was always looking for new and creative ways in which technology could foster connections between people and the arts.

She said that ‘Explore Nigeria’ was an expression of that desire and a tangible programme that demonstrated the organisation’s economic support of and commitment to Nigeria.

Edited By: Oluyinka Fadare/Wale Ojetimi
Source: NAN




AU youth envoy urges African leaders to protect young peoples’ rights COVID-19: NCDC reports 37 new infection in Nigeria FG calls for cooperation in monitoring illegal minerals trans-border trade Salzburg let Lokomotiv Moscow off the hook in 2-2 draw Manchester City stage comeback for 3-1 win over FC Porto Liverpool ride luck as own goal secures win at Ajax Coman dazzles in Bayern Munich’s 4-0 demolition of Atletico Madrid Substitute Hassan’s late goal gives Olympiakos 1-0 win over Marseille Lukaku rescues late draw for hosts Inter Milan against Borussia Moenchengladbach Zapata inspires Atalanta to comfortable win at Midtjylland #EndSARS protest: Sheathe your swords, NRM advises  Nigerian youths Telecoms operators apologise for network outage Hoodlums vandalise FRSC Lagos office — Sector Commander Transparency, accountability, thrust of my administration- Gov. Ugwuanyi NGO urges security agencies to respect fundamental human rights of Nigerians Presbyterian Church wants police brutality, extrajudicial killings to stop EndSARS: Gov. Diri constitutes Judicial Panel, heads Security and Rights’ Committee Real Madrid left shellshocked by depleted Shakhtar Oriental Hotel condemns attack on facilities #EndSARS: We’ll not allow protest in Lagos degenerate to anarchy – Police Arik Air extends flight cancellation #EndSARS: National Peace Committee calls for calm EndSARS: Centre urges protesters to exercise calm, caution #EndSARS Disturbances: Umahi apologises, imposes 24-hour curfew in Ebonyi Psychiatrist advises against stigmatisation of mental health patient Impersonation: Anambra community apologises to AIG over cabinet member’s alleged conduct APC Says PDP fueling #EndSARS Protests via unguarded assertions in social media EndSARS: FCT minister urges stakeholders to form united front EndSARS: ECOWAS calls for dialogue to end unrest EndSARS: Sultan directs Imams to dedicate Friday sermon to calm followers Governance not only Nigeria’s problem, says ex-Gov. Attah Insecurity: NAF introduces special training for personnel EndSARS: Ikpeazu appeals to Abia youths to sheath their sword EndSARS protest being manipulated to cause anarchy, says Northern group  Curfew: NECO reschedules Oct. 22, 23, 24 examinations till Nov. NDDC boss shuns Reps committee investigating misappropriation of funds Kaduna begins close camping for Handballers Dialogue key to achieving peace, says IPCR Director General Labour unions decry killing of innocent protesters in Lagos ECOWAS, ILO review new regional plan to end child labor, seek more commitments #EndSARS: Oyigbo Police Area Command burnt in Rivers EndSARS: Gov. Lalong monitors compliance with curfew Stop killing our youths, Not-Too-Young-To-Run movement cries out  NDDC: Youth leader calls for collaboration to develop region Army, Tetfund collaborate on development, research innovations #EndSARS : Police sues for calm as suspected hoodlums set 2 stations ablaze in Imo Protests: Red Cross urges unhindered access to victims of ‘ENDSARS’ protests Military donates boreholes to 5 communities in Nasarawa State Experts task women on cervical cancer screening Nasarawa Govt. begins payment of salaries of newly-employed teachers October