A leading Nigerian out-of-home advertising service provider, Nimbus Media Ltd., has announced a N20 million Marketing Support Programme for 10 start-ups and Small Medium Enterprises (SMEs) to mark 10th anniversary.
Mr Olawale Adegoke, the Chief Executive Director of the company, said this in a statement on Sunday in Abuja.
Adegoke said that the gesture which marks a return of its aid project was the company’s way of giving back to society.
“We have stayed true to our vision of supporting African businesses to achieve maximum reach and impact over the past decade,” he said.
Adegoke said that the company had expanded its reach across the country and developed meaningful partnerships with clients, partners, and the advertising industry to ensure excellent service delivery.
According to him, Nimbus plans to contribute significantly to growth of businesses over the next few years by delivering solutions that enable its clients to reach these consumers.
“Africa, with a population of 1.7 billion people, is one of the world’s fastest-growing consumer markets, with projections of $2.1 trillion in consumer expenditure by 2025,” Adegoke said.
The statement quoted Mrs Victoria Oluwaniyi, a Director at Nimbus, as saying that 10 pre-seed start-ups and women-owned businesses would receive a month free exposure worth two million naira each on Nimbus digital screens.
“The Nimbus Aid Project is a corporate social responsibility effort in which the company gives back to the community by offering eligible start-ups and SMEs one month of free advertising on its digital advertising boards.
“Since its inception in 2016, the Nimbus Aid Project, has supported businesses and non-governmental organisations that demonstrate a dedication to educating, enabling, and empowering their communities to make the world a better place.
“Nimbus has been at the forefront of providing innovative outdoor advertising solutions to businesses with footprints in Nigeria.
“It has also demonstrated its dedication to its clients and African businesses by continually delivering innovative advertising solutions that improve its clients’ reach, visibility, and engagement,” she said.
Mr Babs Fagade, Chairman of Nimbus Media Ltd., had earlier said that COVID-19 pandemic created new challenges within the global advertising industry but that they were able to manoeuvre.
Fagade noted that COVID-19 might not be the last of business disruptions, digital or otherwise, but that they were committed to leading the industry to grow in this regard.
“Now is a unique time to forge and implement the innovations that will lead the outdoor advertising industry into the future,” he said.
Nimbus Aid Project, formerly known as “Nominate a Charity,” had provided marketing support to organisations such ad the Morainbow Down-syndrome Foundation and Ask the Pediatrician.
Others were Siddiqah Street Kitchen, Doctor’s Health Initiative (DHI) Nigeria, Food Clique Support initiative, and Strap and Safe Charity to raise awareness and draw attention to their causes.
Nimbus is a digital out-of-home (OOH Advertising) media based in Lagos with a network of digital out-of-home advertising platforms across Nigeria deployed to improve reach, visibility, and engagement for clients across various industries.