ZURICH, Switzerland, October 28, 2021 / APO Group / –
The FIFA Museum (FIFA.com) is delighted to announce ‘211’, the museum’s first collaborative exhibition, which will invite 211 FIFA member associations from around the world to share their own artifacts, stories and stories, together showcasing an overview of the culture of football.
FIFA’s vision is to ‘make football truly global‘ and the FIFA Museum is dedicated to representing the 211 FIFA member associations and their communities both within the museum in Zurich and by creating opportunities for reflection. and to increase the visibility of all the different individual and unique cultures of football. .
The ‘211’ exhibition will open at the FIFA Museum ahead of the upcoming FIFA World Cup ™ and will feature artifacts, videos, interactive and digital content, highlighting the immense scale and diversity of the different cultures of football, as well as the fan experiences that shape them. The exhibition will explore how the magic of football transcends borders, social and political boundaries, class and gender, as well as the common threads and values that weave throughout the international football ecosystem.
To begin this collaborative project, the FIFA Museum will invite each member association to select a distinctive object that reflects their respective unique football culture. Member associations will be encouraged to provide electrical items that represent both the male and female game, which could light up players’ minds, fan passion or bring new attention to an iconic moment, which continues to have an impact. resonance today.
The exhibition announcement followed a two-day virtual conference, organized by the FIFA Museum, which for the first time brought together more than 60 FIFA member associations to promote the development of heritage and culture. football culture. The second FIFA International Museum Conference included representatives from all continents and examined football as a global phenomenon and the importance of documenting, preserving and celebrating football’s rich history.
Marco Fazzone, Director General of the FIFA Museum, said: “We are extremely proud to announce ‘211’ and look forward to working closely with all FIFA member associations on this important exhibition on football culture. We hope to uncover a fascinating range of artifacts, which show how football is played and loved around the world and to allow each member association to shine in its own way, showcasing the pieces and stories that are special and unique to them. Through the Second FIFA International Museum Conference as well as the “211” exhibition, we hope to create a global community that supports heritage and culture so that together we can share the magic of football with the world. “
Fazzone launched the first FIFA International Museum Conference in 2020, creating an unprecedented annual forum for the football and museum sector to forge new connections, exchange knowledge, offer peer support and to address the unique opportunities and challenges of football institutions. The 2020 conference brought together 9 leaders of national football museums and cultural programs associated with member associations that have won the FIFA World Cup ™ or the FIFA Women’s World Cup ™ at least once. This year, FIFA invited the 211 member associations to participate in the conference, bringing together national museums and specialists in heritage, history, culture, education, social responsibility, diversity, of heritage and sustainability.
This year’s program featured a remarkable roster of guest speakers, including Matthew Spiteri Gonzi (Malta Football Association Commercial Director), who explained how the National Football Association of Malta developed and built its own National Football Museum. Angelita Teo (Director of the Olympic Foundation for Culture and Heritage) delivered the opening speech, which addressed topics such as the cultural value of sports museums and the development of innovative partnerships and networks to raise awareness of Olympic values and heritage to a wider cultural audience.
Burçak Madran (ICOM – President of ICMAH) and Markus Leuthard (Deputy Director of the Swiss National Museum) shared their views and expertise on museological procedures and approaches, including the maintenance, conservation and management of collections. Concluding the conference, Kati Price (Head of Digital Media, V&A Museum) looked at the opportunities offered by new technologies and the digital future of museums.
The second FIFA International Museum Conference marks an important step in establishing continued cooperation, building a network for the safeguarding of football culture and heritage on a global scale, where the Museum of FIFA, member associations and their national museums can continue to share their knowledge and work on joint initiatives, starting with the ‘211’ exhibition. To maintain this momentum, the FIFA Museum has also launched a digital platform, where participants can connect and access a range of digital resources and workshops to support their cultural work.
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