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Fair: Exhibitors laud ACCI on facility, recommend effective publicity

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Fair: Exhibitors laud ACCI on facility, recommend effective publicity

By Akinbuwa Akintomi and Iwezua Goodness Exhibitors at the 16th Abuja International Trade Fair expressed satisfaction with the adequate facilities put in place by the fair organizers, but recommended that advertising be a priority at the next edition.

The fair, organized by the Abuja Chamber of Commerce and Industry (ACCI) from September 30 to October 11, had the theme “Exploring the Opportunities of the African Continental Free Trade Area (AfCFTA)”.

The exhibitors, speaking to the Nigerian News Agency in Abuja, praised the provision of adequate facilities, amenities, electricity and security which made the fair go off without a hitch.

They noted, however, that effective publicity, essential for increasing customer awareness and engagement, should be addressed properly in the next edition of ACCI.

Mr. Isaac Oladipupo, sales promoter of Hero Hunters, which sells motorcycles, congratulated the organizers on the adequate security provided at the site.

“The salon is located at a strategic location which has facilitated accessibility for customers. Our goods are properly secured with no records of damage or loss throughout the fair which is very impressive, ”he said.

According to him, the trade fair has been a center of connection with current and potential buyers, therefore the greater publicity in the future fair should be respected.

Oladipupo noted that the trade fair should not only be about the profit made immediately, but that the awareness created for the products that would lead to increased sales after the fair should be taken into account.

Speaking on the challenges, he denounced the low turnout which he said could be a result of the current economic situation in Nigeria, but called for an appropriate calendar of events which should be dated during the holiday season. to improve patronage.

Mr. Mohammad Ummar, Marketing Director of Welco Industries, a foreign company that produces natural and oil-free kitchenware, also lamented the bad publicity and urged ACCI to improve this.

Ms Anu Oduwapo, first time owner of Avila Naturalle Skin Care Products, said she was delighted with the organization but urged for more awareness and awareness at future shows.

She pointed out that she took to social media to advertise her products at the show online through Instagram and Facebook, among others, which facilitated the sponsorship she received from customers who were looking for her.

Meanwhile, NASCO Group Business Marketing Manager Mr Busari Adebare described the fair as a platform beyond sales that connected people of different racial and tribal backgrounds.

“The fair attracts people from all walks of life and encourages interaction between traders and consumers. The fair also exposed customers to other NASCO products besides cornflakes and cookies, ”he said.

Adebare recognized the creation and maintenance of facilities like washrooms that made commerce convenient for exhibitors.

Mr. Emmanuel Popoola, Marketing Director of Lush Hair, who praised the good distribution of land for the structure also noted that the fair’s notoriety was low compared to the Lagos trade fair, which had a negative impact on the sales.

Popoola suggested that more awareness and jingles should be created months ahead of the fair’s scheduled date through popular broadcast stations.

Mr Abramham Avyoko, sales director of November Cubes, who called for proper sanitation at the next edition, added that the show has really raised its brand awareness and has promised to attend in 2022 due to its advantages.

Source: NAN

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