“The Experimenting Public Relations Book is our contribution to the body of knowledge in Public Relations,” says Olorundero.



… As Nigerian Women in PR concludes its plans to host participants at its annual conference

LAGOS, Nigeria, – March 5, 2021- / African Media Agency (AMA) / – Public relations as a profession has been misunderstood and largely unappreciated over the years, especially as many cannot identify the characteristics hallmarks of their sister professions: advertising and marketing.

This, Nigerian Women in Public Relations has said, is why they have written the book Experiencing Public Relations which will be released on Saturday, March 6 at 11am. M. Speaking ahead of the event, keynote speaker Omotola Oyebanjo, Head of Communications and Corporate Affairs, Africa and Middle East at Upfield, said:

“The public relations profession is often underestimated, largely due to a lack of understanding of what it is all about, and yet its impact on organizations is crucial. As reputation managers and image makers, we have an important responsibility to build trust, manage critical stakeholders, tell brand stories compellingly, and ensure organizations are well positioned and their reputations protected. Like health and wellness, these cannot be easily quantified in Naira and Kobo, but if you remove it, companies suddenly find that they lose a lot of Naira and Kobo. “

The book Experiencing Public Relations is a compilation of essays by 12 Nigerian women practicing public relations in Nigeria, Ireland, the United States, and the United Kingdom. With contributors ranging from entry-level professionals to veterans with more than two decades of experience, articles discuss practical steps and pose thought-provoking questions that can help readers navigate their PR journey from being professionals. young men to high-level public relations women.

“This is our contribution to the public relations body of knowledge, which is critical to the continued growth of our industry. Our selection process in the identification of collaborators was rigorous and carefully designed to ensure that we have representation across different generations. We also make sure to have collaborators working on the client side, as well as in public relations agencies. That is why we are confident that the information in the book will be of great benefit to all public relations professionals, both male and female, our industry regulators, and the general public. Even more interesting: the book will be available to download for free on our website after launch! ”Says Tolulope Olorundero, editor-in-chief of Experience public relations and founder of Nigerian Women in Public Relations.

Articles in the book include: Who is a Public Relations Professional by Victoria Nwadoka; Change to Public Relations by Demilade Abolaji; Public Relations in the Digital Age by Adebola Olomo; Why Media Relations Remains an Important Part of Public Relations for Nigeria and Its Diaspora by Ronke Lawal; and Rethinking Government Communications by Adedoyin Jaiyesimi.

Other articles include: The Senior PR Woman by Oluwayemisi Adekunle; How to sit at the table by Aderayo Bankole; Satira Osemudiamen’s Entertainment Public Relations; Work-life integration by Temi Ibekwe; Five Tips to Nurture Your Career by Mabel Aladenusi-Adeteye; Courses and educational sources in public relations by Adaora Njemanze; and Discovering Public Relations as an Undergraduate Millennial by Ibukun Falope.

The book Experiencing Public Relations is a project conceived by the Nigerian Women in PR organization. Nigerian Women in PR, established in 2019, is an independent social impact organization created to build a strong network of practicing and aspiring female public relations professionals of Nigerian descent. Its goal is to support, inspire and empower these professionals while improving access to career advancement opportunities. With its strong programs including # PRin30Seconds, Campus Students’ Summit, and #ThrivethruPR, the organization is determined to support professional women in obtaining and retaining a seat at the table where powerful decisions are made.

Event details:
Date: March 6, 2021
Time: 11 a.m. M. WAT
Registration link:
Telephone numbers: +2349022496806, +2348024452344

Short Link:


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