The Basketball Africa League (BAL) and Envol City, an innovative real estate project in the exclusive Diamniadio district of Dakar, Senegal, today announced a multi-year partnership that makes Envol City an Official Partner of the BAL and a Country Partner of the league. in Senegal. .
Beginning with the BAL 2023 season, BAL and Envol City will collaborate on fan engagement initiatives showcasing the convergence of sport, music, food, art and fashion, including at BAL Fan Zones during games in Dakar. BAL’s first Fan Zone was held in Dakar from March 5-15 and featured a DJ, live musical performances, food stalls, merchandise sales, opportunities to meet NBA and basketball legends, and plus. Envol City branding will also be visible on the BAL pitch and in broadcasts during the BAL 2022 Playoffs, which will feature the top eight teams from the league’s Sahara and Nile Conferences competing in a single-elimination tournament and Finals. at Kigali Arena in Rwanda starting May 21. -28.
“We are pleased to partner with Envol City to engage BAL’s passionate fans in Senegal while shedding light on Africa’s ability to be a world leader in sports and entertainment,” said BAL President Amadou Gallo Fall. “Envol City shares our commitment to a future for Africa built on modernity and innovation, and we look forward to working together to use the convening and transformative power of sports to deliver memorable experiences for BAL fans and guests.”
“Envol City is an innovative and modern real estate project, firmly focused on the future,” said Moctar Thiam, CEO of Envol City. “Our vision for Africa in the future is ambitious, innovative and a symbol of excellence. Therefore, it is natural for us to establish a partnership with BAL, a well-established brand on the continent and beyond. Through our strong partnership with BAL, we want to set an example for Pan-African youth and create bridges that build the path towards a common vision for the future of Africa.”
Envol City joins BAL’s list of world-class marketing partners, which includes Foundational Partners New Fortress Energy (NFE), Rwanda Development Board (RDB), NIKE, Jordan Brand and Wilson, and official partners Alley-Oop Africa , Attorney General Alliance (AGA) – Africa, Destination Senegal and Air Senegal, Flutterwave and Hennessy.
The BAL 2022 extended season features the top 12 club teams from 12 African countries playing a total of 38 matches in three cities over three months: Dakar (March 5-15); Cairo, Egypt (April 9-19); and Kigali (May 21-28). The BAL is reaching fans in 215 countries and territories in 14 languages through free and pay television broadcast partnerships with Canal +, ESPN, NBA TV, Tencent Sports, TSN, American Forces Network (AFN), Voice of America ( VOA), TV5Monde and VisionView TV and live streaming on the NBA app, NBA.com and NBA.com/BAL.
The BAL 2022 Playoffs will kick off on May 21 at 8:30 am ET / 2:30 pm CAT when Petro de Luanda of Angola (4-1) take on AS Salé of Morocco (3-2), followed by REG of Rwanda (4-1) vs. FAP Cameroon (2-3) at noon ET / 6 pm CAT. The quarterfinals will continue on May 22 with the USA’s Monastir of Tunisia (4-1) taking on the Cape Town Tigers of South Africa (2-3) at 8:30 am ET / 2:30 pm CAT, followed by defending BAL champion Zamalek of Egypt (5-0) against SLAC of Guinea (2-3) at noon ET / 6 pm CAT.
The winners of the quarterfinal matchups will meet in the semifinals on May 25 for a chance to advance to the 2022 BAL Finals, which will take place on May 28 at 12:00 p.m. ET/6 :00 pm CAT and will be broadcast in Africa on ESPN. Canal+, VisionView TV and VOA radio, and around the world on AFN, ESPNews, NBA TV International, Tencent Sports, TSN, the NBA App, NBA.com and NBA.com/BAL.
Basketball Africa League 2022 Playoffs/Finals Promotional Spot: https://bit.ly/3wmEhaD (Credit: BAL)