Edmund Khoaseb: Making a Positive Impact in the Public Service

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A Newcomer in the Public Service with a Passion for Service Delivery

Edmund Khoaseb is a senior public relations officer at the Ministry of Justice and an infant to the public service. His key interest lies in effective public service delivery.

Before that, Khoaseb worked as a police officer in the Windhoek City Police Service, attached to the communication department, where he worked for more than 13 years. He holds an Honours Degree in Journalism and Media Technology from the Namibia University of Science and Technology.

Developing and Leading Communication Strategies for the Ministry

Khoaseb is currently responsible for developing and implementing communication strategies that are aimed at promoting and protecting the reputation of the ministry – internally and externally. His roles involve managing media relations, coordinating events and campaigns, as well as developing communication materials, such as press releases, speeches and social media content.

Motivations for Joining the Public Service

When asked why he decided to join the public service after spending a decade in the private sector, Khoaseb had this to say: “There are many reasons why someone might choose to pursue a career in the public service. For me, I was motivated by a sense of purpose – a desire to make a positive impact on society”. “I also appreciate the opportunities for growth that the public service can offer. As I gain experience and develop new skills, I hope to take on more challenging roles or move into leadership positions,” he said.

Khoaseb, who is known as a life coach, leader, and motivational speaker points out job security is another benefit of working for the government. “I appreciate the stable employment opportunities that are available – and on the specific role and agency, the public service may provide a good work-life balance with reasonable hours and flexible scheduling options. All of these factors make working in the public service a rewarding and fulfilling career path for me,” Khoaseb said.

Challenges and Rewards in Public Service Communications

“Managing the expectations of a variety of stakeholders, including the public, media and other government agencies can be challenging when there are differing opinions or perspectives on the ministry’s policies and initiatives,” he said. Besides that, Khoeseb also pointed out crisis management and keeping up with changing trends and technologies, as well as maintaining objectivity and professionalism as some of the challenges he is faced with. “Through my communication efforts, I help to promote the ministry’s policies and initiatives, which may have a positive impact on the community. Knowing that I am contributing to the greater good can be very satisfying,” he said.

He further said while there may be challenges in the role, such as managing competing priorities or responding to crises, overcoming these challenges can be very satisfying. It can be rewarding to see my efforts result in successful outcomes.

Future Aspirations in the Public Service

“My expertise in communication, stakeholder engagement and writing can help to support the Ministry of Justice in achieving its goals and effectively communicating its policies and initiatives to the public and other stakeholders,” he said. “On this one, let me just say most corporate leaders and achievers have roots in government,” he said. Khoaseb is planning to serve the public sector for more years and wishes to climb the ladder and serve the nation as an executive director in the government, or as a chief executive officer at a local authority.

ENND