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E-Livestock Global Launches Blockchain-Based Mastercard Solution to Bring Visibility to Zimbabwe’s Livestock Industry

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E-Livestock Global Launches Blockchain-Based Mastercard Solution to Bring Visibility to Zimbabwe’s Livestock Industry

Zimbabwe is the first African country to see the deployment of the E-Livestock Global traceability system powered by Mastercard’s Blockchain-based Provenance solution, providing end-to-end visibility to the livestock supply chain.

● An innovative solution gives farmers new hope, while helping Zimbabwe regain its lucrative beef export market to support economic recovery.

HARARE, Zimbabwe June 17, 2021 – / African Media Agency (AMA) / – E-Livestock Global today launched a one-of-a-kind solution powered by Mastercard’s blockchain-based Provenance solution, allowing Zimbabwean farmers to test the origin and health records of your livestock, while reducing risks to buyers.

For the first time in the Middle East and Africa, the solution brings new hope to the country’s agricultural sector after an outbreak of tick-borne disease in 2018 killed 50,000 head of cattle. The lack of a traceability system has prevented Zimbabwe from exporting beef to lucrative markets in Europe and the Middle East in recent years, reducing beef export earnings, which are important to the country’s economy. .

The E-Livestock Global solution provides end-to-end visibility into the livestock supply chain. Commercial farmers and dip officers tag each head of cattle with a unique ultra-high frequency RFID tag, as mandated by the Ministry of Agriculture, and register it and its owner in the solution. Every time the animal is bathed, vaccinated or receives medical treatment, the tag records the event in the traceability system.

Leveraging Mastercard’s award-winning provenance solution, E-Livestock Global records these events to maintain a secure, tamper-proof trail of each animal’s history. This, in turn, supports the entire supply chain with reliable, transparent, and verifiable data. For farmers, it provides an irrefutable record that proves ownership, supports sales and exports, as well as allowing them to obtain a loan, using their livestock as collateral. For buyers, it enables them to efficiently manage their operations and guarantee product quality to their customers.

“Mastercard’s Provenance solution can securely track the authenticity of livestock’s journey at every stage, from birth to sale. Tracking livestock medical history in a tamper-proof blockchain ledger will foster renewed confidence in Zimbabwean livestock and restore Zimbabwe’s credibility as an international beef exporter. It will also open up new opportunities for farmers, especially small farmers who were hit the hardest by the 2018 outbreak. Ultimately, this will build trust for multiple stakeholders by combining industry expertise with data privacy, ”he said. Max Makuvise, Founder and President of E-Livestock Global.

Mastercard Provenance Solution leverages the power of blockchain to deliver real-time traceability that bridges the gap between data silos, enabling decisions based on a shared ledger that drives trust and accountability between parties in the supply chain. Regardless of industry and data, the solution helps provide a clear traceability record designed to contribute to customer trust, confidence, and insight.

“Building trust in industries is essential for a reliable and functioning value chain. At Mastercard, we believe that supply chain transparency can help convey authenticity, expand inclusiveness, share sustainability practices, and improve administrative efficiency. Our global-scale technology and established network capabilities are advancing this process, enabling smarter purchasing decisions and the inclusion of all players, regardless of size, ”said Mark Elliott, president of the Mastercard division. , South Africa.

Mastercard continues to bring more transparency and traceability to food systems and has already integrated its blockchain provenance solution with other companies enabling food supply chains around the world. This is further improving the supply chains for Australian avocados and California shrimp, and staples such as coffee and grains in the Americas.

The payments technology giant consistently ranks as one of the top blockchain patent applicants in the financial services industry with 106 approved blockchain patents and 278 pending applications, many of which are targeting technologies that support digital currencies.

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