Culture, Tourism capable of solving Nigeria’s unemployment problem, if, says Runsewe



Chief Olusegun Runsewe, Director-General, National Council for Arts and Culture (NCAC), says tourism and culture industries are capable of solving Nigeria’s problem of unemployment, if the nation’s potential are properly developed.

Runsewe made the assertion on Thursday during a webinar session, organised by the National Association of Nigeria Travel Agencies (NANTA) with the theme: “Tourism Business Opportunities in Face of New Normal”.

He called on Nigerians generally to look inwards, explore tourism and cultural potential the nation was endowed with, to be meaningfully engaged for wealth creation.

The director-general said that the industries were such that no one needed to be educated to embrace as tour guides, ticketing officers, visual artistes and more.

Runsewe suggested that the African culture of story telling, tales by moonlight should be revived, while the African stories should be produced in compact discs, an aspect which youths could engage in.

According to him, this will also help in catching children early enough to align and identify with the nation’s culture.

“This industry is the highest employer of labour globally; in this industry, nobody is a failure, everyone is useful, you do not have to be a PhD or Bsc holder to practice and be relevant.

“This is the sector that will save Nigeria from the problem of unemployment, considering its huge potential which remain untapped.

“Tourism development should not be left solely for the Federal Government.

“Every individual have roles to play, the host communities to our heritage sites need to be sensitised on the relevance of marketing and promotion of their cultural sites,” he said.

Runsewe said that Nigeria’s major problem in the tourism space was packaging, urging individuals to work tirelessly in projecting Nigeria positively, by enriching its content of tourism products.

He said the full benefit of the industry has yet to be realised.

“As at 1991, Dubai had only four storey buildings, but now have the highest numbers of sky scrapper buildings.

“We go to see artificial sites in Dubai, but we have the natural one, we keep neglecting them,” he said.

The NCAC chief tasked NANTA on building formidable brands and good packaging of tours, considering reduction in the number of people travelling, as this would help the travel industry for improved sales.

He also advised the association to focus 30 per cent on domestic tourism and 70 per cent on attracting international tourists into the country when ban was finally lifted on international travels.

“Nobody can promote this nation better than us; we should respect what this sector means to our nation, reduce our emphasis on security challenges as hindrance to domestic tourism growth, instead, emphasise on our strengths.

“No country is completely secured, no country is 100 per cent safe; truly, we have our challenges, but we should take advantage of the secured places,” he said.

Runsewe notified on NCAC’s plan to commemorate the forthcoming Independence Day with a drive-in-theatre to showcase most of nation’s intangible culture in dance and drama, peculiar with some states.

Earlier, Mrs Susan Akporiaye, NANTA President, urged tourism and travel practitioners to re-invent themselves considering the setbacks suffered due to COVID-19 pandemic.

“Tourism is about selling experience, and one of those experiences will always be our culture.

“We need to re-invent ourselves and start being innovative, do things differently,” she said.

Edited By: Remi Koleoso/Olagoke Olatoye (NAN)

13 B/Haram terrorists, 23 family members surrender to troops in Borno -DHQ Malami donates N11m to Kebbi flood victims Jos airport renovation 95 per cent completed – Manager FG mulls policy on zero rating for educational websites Tourism Day: Nigeria to leverage on tourism to boost grassroots devt.- Minister Buhari’s policies yielding fruitful results – Gov Bagudu Ministry to create platform for lifting 100m Nigerians out of poverty Oil palm growers commend Buhari, CBN for empowering small holder farmers Nigerians renew call on Multichoice, others on pay as you go tariff NIHOTOUR will work with private sector for sustainable development of tourism -Kangiwa Men like Justice Karibi-Whyte, difficult to find anymore -NBA President Gov. Wike describes late Karibi-Whyte as a super hero, incorruptible jurist Inter hits two late goals to beat Fiorentina 4-3 Beaten Betis coach Pellegrini blames VAR in defeat to Real Madrid COVID-19: Nigeria cases now 58,198 with 49,722 discharged Ministry official advocates regular dog vaccination to end rabies by 2030 COAS inspects ongoing projects in Army Super Camp, Ngamdu School resumption: Expert advocates provision of clean water to check spread of infections Armed Forces College holds memorial service for 1992 Ejigbo plane crash victims Increased tariff: Previous administration created problem in power sector Scores of terrorists killed in massive airstrikes on hideouts in Borno – DHQ Wike promises early completion of 258-bed mother, child hospital in Port Harcourt Yobe IPAC agrees with LG elections postponement Brazil court postpones league game after several COVID-19 positive tests Don charges media on changing maternal health narratives FG hands over Ogoni remediation sites to NOSDRA for scientific analysis Chilean team discover match postponed after 1,500 km trip Buhari condemns attack on Gov. Zulum’s convoy, killings of security agents Edo election: We have learnt our lesson — APC Environmental: Kano Govt deploys 1,000 sanitation vanguards Christian women pray over insecurity in Jos Chelsea recover from 3 goals down to draw at West Brom Ondo 2020: No plan to collapse our structure for another party – ZLP Structure NGO tasks youths on self-development, empowers 100 with N200, 000 each FG set to address flooding as HYPPADEC takes off soon Students honour FRSC Oyo State sector commander Governors’ Forum pleads with labour unions to shelve planned strike Gov. Matawalle inaugurates planting of 10,100 trees in Zamfara Ortom condemns attack on Gov. Zulum’s convoy Shelve economic shutdown, Buhari deserves commendation – Group tells labour unions Everton win again after penalty kick controversy at Crystal Palace PRP NWC passes vote of confidence on National Exco Tennis: Second seed Pliskova hoping to be fully fit before opening match World Bank spent N90bn on community projects in 11 years – official Caligiuri leads Augsburg to stunning 2-0 win over Borussia Dortmund Manchester United earn dramatic win at Brighton with late penalty kick 100, 000 traders to benefit from “Trader money” in Kwara Pathfinder University confers professorship on Dabin, former Plateau PDP chairman COVID-19: Fayemi sympathises with Ekiti hoteliers, gives palliatives Fistula Foundation treats 37 VVF patients in free surgery campaign in Sokoto