LONDON, England — Chelsea Football Club don announce new sponsorship deal wey go see DAMAC Properties dey feature for front of dem shirts for the remaining matches of 2024-25 season. This agreement no go cover the upcoming Club World Cup this summer.
The Emirati property development company go show for Chelsea jersey as dem prepare for four remaining Premier League matches and their semi-final tie for the UEFA Conference League against Swedish club Djurgarden. The men’s semi-final go take place this Thursday, and na dis game dem go first showcase the new sponsor.
Club insiders dey talk say di process to find a long-term front-of-shirt sponsor dey ongoing, as Chelsea no get any sponsor for this whole season. Dem still dey explore partnerships wey fit cover their participation for di Club World Cup wey dey happen for di United States between June 14 and July 13.
Na dis second consecutive season wey Chelsea no get sponsor for di front of dem shirts, with di previous deal from Infinite Athlete end last year. Di one-year arrangement worth around £40 million ($53.4 million) don expire, but dem still feature di brand during pre-season. Chelsea tweet, “Proud to unveil DAMAC on di front of our shirts for di rest of di 24/25 season! 💙 Also launching: Chelsea Residences by DAMAC — luxury living, Chelsea style. 🏙️”
DAMAC go also oversee di development of Chelsea-branded residences for Dubai, wey dey cost upwards of £1 billion. Dis project go showcase high-end luxury living and go reflect Chelsea FC brand as e relate to style, excellence, and future vision.
Despite di excitement, some Chelsea fans dey wonder about di relevance of dis new deal, especially since DAMAC only go dey on di shirt for maximum seven matches if di team reach di Conference League final. Di sponsorship deal raise questions about how much revenue e go generate for di club.
Chelsea don mention say DAMAC na long-term commercial partner. Di club-branded residences in Dubai go start as di first of its kind. Jason Gannon, Chelsea president and COO, talk say, “DAMAC dey world-renowned for building luxury properties, and we dey thrilled to collaborate with dem to deliver a first-of-its-kind branded Chelsea FC residence in Dubai.”
Amira Sajwani from DAMAC also comment: “Dis launch go celebrate di passion of Chelsea FC and e dey set new standards for excellence and innovation.”
As dem work towards securing a long-term deal, Chelsea dey engage with several companies for potential sponsorship options for di Club World Cup and di next season. Di club dey hope say,” securing qualification for next season’s Champions League go increase dem chances of a stable sponsorship deal.”
