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Censors Board lauds Netflix on role in showcasing Nollywood films



Censors Board lauds Netflix on role in showcasing Nollywood films

Alhaji Adedayo Thomas, Executive Director / CEO of the National Board of Film and Video Censors (NFVCB) has praised the American streaming giant Netflix for its willingness to purchase Nollywood movies on its platform.

Thomas made the eulogy on Thursday during an interactive session at a two-day conference organized with the theme: “Nigeria‘s Digital Content Regulation,” held December 1-2 in Ikeja, Lagos state.

According to Thomas, Netflix has a special interest in African stories, especially Nigerian stories, and is always ready to cooperate with the relevant authorities in accordance with the laws of the country.

“I want to especially thank Netflix for their interest in Nollywood movies and their willingness to partner and listen to us as regulators.

“However, we believe that we can do more for the betterment of all the players in our beloved film industry so that the sector contributes more to the national economy.

“The Nigerian Entertainment and Creative Industry has grown considerably with a positive outlook, opening up new business models along its value chain.

“This cannot be dissociated from the appreciation and adoption of new media, technological innovations, trends and inputs, in which Netflix and other streaming media are crucial stakeholders.

“From traditional cinema, music, stand-up comedy, celluloid cinemas, video cassette, DVD and satellite television; Anyone can produce and display their digital content online now.

“Consumers can access content through video-on-demand subscriptions, the quality has improved, the value of entertainment has increased, forex earnings are on the rise, and the pressure on Nigeria’s unemployment rate has eased, among others. “, said.

The head of the NFVCB said that the regulation of films in the digital age was a global challenge that requires the cooperation of all industry players.

He said that although the emergence of digital platforms had brought more visibility and global market to Nigerian films, “there is a need to balance business with legality.”

“We are also concerned about our national values ​​and consumer protection, and we are forced to propose policies in this regard.

“A Nigerian film is first a Nigerian product, therefore whoever wants to buy it should ask if it has been approved.

“If a film owner offers them a certificate with our name on it, they can verify the authenticity of that certificate within 24 hours,” he said.

Thomas said the conference was the first of its kind, and was intended to bring together professionals and various stakeholders in the film ecosystem to exchange ideas on creating policies to regulate broadcasters and content providers in Nigeria.

Source: NAN

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