Canon’s Miraisha program selects ten future professionals for competitive university scholarship



Canon’s Miraisha program selects ten future professionals for competitive university scholarship

Canon’s Miraisha program selected 10 young storytellers ( from the Mathare community in Kenya to receive a scholarship to KCA University, helping them develop skills for sustainable livelihoods.

Canon Central and North Africa (CCNA), in collaboration with Canon Miraisha, have chosen 10 young students for film and photography scholarships at KCA University. Selected from 200 Canon Miraisha participants participating in the program since 2018, the aspiring creatives will continue to develop their visual storytelling skills within the prestigious institution.

Miraisha goes viral

CCNA has posted a series of videos ( on social media to raise awareness of the importance of the Miraisha initiative and to celebrate the hard work and success of researchers, who have reached a number incredible 100,000 commitments. You can watch the full story on social media @CanonCNA (

One of the focal points of the program is to provide employment opportunities to young people across Africa from disadvantaged socio-economic backgrounds. Miraisha has partnered with the MindMe International community training program (, based in a particularly disadvantaged community of Mathare that lacks job prospects for young people.

The partnership enables local youth to further develop their existing creative skills and helps them access or even create employment opportunities, which benefits both their personal development and their local communities.

Future storytellers

The KCA University scholarships, which take place over two 14-week semesters from May to December 2021, will allow students to develop their visual communication skills as well as open and prepare participants for creative and professional opportunities. This is particularly significant because there are currently young people entering the labor market and creative professions.

Fellows will work toward a Certificate in Film Technology, studying 12 topics including video camera operations, screenwriting, editing, photography, and film production techniques. Their final project will be to produce a short film, which will allow them to highlight the development of their skills from their involvement in the program.

The 10 students who were awarded scholarships are: Anthony Mugendi Mwaura, Cynthia Wanjiru Thige, Paul Mutisya Muindi, Brian Stephen Okwara, Saida Wangui Masudi, Maria Mumbi Muthoni, Irmale Zainabu Irmale, Mogaka Victor Gekara, Kevin Wang Wanyoike Wanjiru and Mercyuunguui. .

Partnerships for change

Professor Joshua G. Bagakas, Deputy Vice Chancellor of KCA University, said: “The overwhelming response to the current Miraisha campaign is a resounding vote of confidence in Canon’s training program. KCAU is particularly thrilled that the campaign is giving 10 deserving young people the opportunity to realize their aspirations by studying cinema at university. Visual storytelling is a powerful communication tool in today’s world, and we are excited to continue to partner with Canon to empower students and continue to transform lives. “

Somesh Adukia, Managing Director of Canon Central and North Africa, added: “The Miraisha program is designed to give young people the tools and support to develop their skills and improve not only their own lives, but also the lives of those of their communities. We look forward to seeing researchers develop their creative talents during their time at KCA University.

These scholarships are the latest example of the direct support that the Miraisha program offers its participants to improve their skills. Across the African continent, Canon’s train the trainer initiative, sees some Miraisha program participants returning to help organize future editions, it has already led to the hiring of 3 local people as Canon Miraisha trainers. Now in its seventh year, Canon’s Miraisha program has trained more than 5,680 young storytellers across the continent since its launch in 2014.

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