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Canon to harness the power of imaging to inspire a world of change at Expo 2020 Dubai

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Canon to harness the power of imaging to inspire a world of change at Expo 2020 Dubai

One of Canon’s key programs – Miraisha will be showcased at Expo 2020 Dubai through a series of success stories

DUBAI, United Arab Emirates, September 23, 2021 / APO Group / –

Canon is the first official one-stop-shop (https://bit.ly/2XTZawP) of printing and imaging solutions at the most digitally connected World’s Fair ever; The Miraisha program empowers young storytellers across Africa by promoting employment opportunities and future livelihoods.

Canon is an official supplier of Expo 2020 Dubai and the first company to be the sole supplier of printing and imaging solutions for a World Expo. Canon will use its legacy and expertise in imaging and technology to help create a safe, secure and digitally connected environment and deliver on the Expo 2020 Dubai theme’s promise of “Connecting Minds”. Create the future. ‘

As the official supplier of printing and imaging solutions, Canon will bring cutting-edge secure technology to the show to protect the data of approximately 300,000 credentials. All accreditations are printed on Canon devices and each accreditation will act as a personal “passport”, determining the areas that the holder can and cannot access on site. While providing exhibitors and visitors with convenient access to digital printing and photo services at all exhibition venues, Canon will help on-site operations to be more efficient by providing managed print services, printers cutting edge and the latest smart office solutions.

Through this partnership, Canon will bring cutting-edge technology and innovative solutions to the event to improve consumer and business experiences. The brand will also explore opportunities to drive innovation in areas such as sustainability, smart cities and space exploration, as these are important sectors for Canon and a major focus of Expo 2020 Dubai.

Somesh Adukia, Managing Director of Canon Central & North Africa (CCNA) said, “Our sponsorship with Expo 2020 Dubai stems from mutual values ​​and principles, while allowing us to bring those values ​​to the world stage.

“One of Canon’s key programs – Miraisha will be showcased at Expo 2020 Dubai through a series of success stories. At Expo 2020 Dubai, African students will have the opportunity to come to the event to show off their talent, bringing their work to the forefront of an international audience.

Miraisha is a program dedicated to the development of skills in Africa in the fields of photography, film and printing. The overall aim of the program is to promote future employment opportunities and livelihoods on the continent by offering workshops for photographers, videographers and filmmakers, as well as printing business owners to improve their skills ” , added Adukia.

In addition, Canon will host a series of interactive events and programs to promote the use of the power of imaging to capture, preserve and share with the world the most inspiring transformative ideas presented at the exhibition. Canon’s interactive events and programs will align Expo 2020 Dubai’s pillars of opportunity, mobility and sustainability with the corporate priority platforms of “Future of the Planet”, “Future of People in it”. “And” Future of what is Possible “.

The Future of the Planet: For Sustainability Week, Canon will launch the ‘Moments That Matter’ Photography Competition in conjunction with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA) which will run throughout Expo 2020 Dubai. Participants will be challenged to creatively capture images that best reflect the ideals of sustainability in one of four categories critical to global sustainability issues: economic, human, environmental and social.

The Future of People in it: Canon will organize educational initiatives for photography enthusiasts including Canon Juniors Academy and Canon Academy, organize weekly photo tours at Expo 2020 Dubai site, provide dedicated services to professional and semi-professional photographers and videographers through Canon Professional Services and invite children visiting the event to explore their imaginations and artistic talents through Canon Creative Park.

The future of what’s possible: Canon collaborated with Expo 2020 Dubai to showcase its “Frontiers of Innovation” at the exhibition. This broadcast series brings together a wide range of experts to discuss common business challenges and opportunities related to key topics that will be the focus of the exhibition with the aim of driving innovation and generating solutions to support businesses. in various sectors across the Middle East and Africa.

There is so much to look forward to at Expo 2020 Dubai – visitors to the UAE and those from abroad can have several incredible experiences both locally and virtually. This is a great opportunity to enter a new era of endless possibilities for the planet and people beyond borders. We aim to bring to Expo 2020 Dubai the ability to harness the power of imagery to inspire a world of change.

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