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Canon Launches ‘Moments that Matter’ Photography Contest with HIPA and Expo 2020 Dubai to Drive Positive Change



Canon Launches ‘Moments that Matter’ Photography Contest with HIPA and Expo 2020 Dubai to Drive Positive Change

At Canon, we explore what “The Future of the Planet” could look like, while envisioning a sustainable future for all.

DUBAI, United Arab Emirates, October 28, 2021 / APO Group / –

In line with “Sustainability Day” and aligned with the Canon key pillar ( of “The Future of the Planet” – “Moments That Matter” is open for applications from photography enthusiasts around the world whole aged 18 and over; Focused on four categories: Environment, Human, Social and Economic, the jury includes a range of prestigious international talent, with prizes including US $ 8,000 in cash, gold coins and a Canon R5 camera plus a lens; The competition will run from October 28, 2021 to January 28, 2022.

Canon officially launched its Moments That Matter Photography Contest today. Organized in conjunction with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA), the competition aims to provide a platform for people to harness the power of visual storytelling to spark positive change. Focused on sustainability – one of the pillars of the Canon business and a theme of Expo 2020 Dubai – the competition will allow entrants to show what the future of the planet means to them.

With prizes including US $ 8,000 in cash, gold coins and Canon gear up for grabs, the Moments That Matter contest is open to photography enthusiasts aged 18 and over from around the world.

Participants are challenged to capture and submit five images that best reflect the ideals of sustainability in one of the four categories critical to global sustainability issues: economic, human, environmental and social.

Offering a wide range of creativity, the entry categories are subdivided into ‘Moments that make us’ (Environment),’ Moments that heal us’ (Human), ‘Moments that save us’ (Social) and’ Moments that develop us ‘ (Economic). Submissions can be entered through the Canon website (

Submissions will be judged by an international panel of experts, including Fiona Shields, head of photography at Guardian News and Media Group; Kathy Moran, assistant director of photography for National Geographic magazine; Aïda Muluneh, Canon ambassador and founder and director of Addis Foto Fest; Brent Stirton, Canon Ambassador and Senior Photographer at Getty Images, and Muhammed Muheisen, Canon Ambassador, National Geographic Photographer and Founder of Everyday Refugees.

Images of the shortlisted winners will be available in a virtual gallery hosted on the Canon website, as well as a physical gallery located in the sustainability pavilion at Expo 2020 Dubai.

Somesh Adukia, Managing Director, Canon Central and North Africa (CCNA), said: “At Canon, we explore what ‘The Future of the Planet’ could look like, while envisioning a sustainable future for all. As part of our efforts to shine a light on this important topic, we launched the “Moments That Matter” global photography competition at Expo 2020 Dubai.

“This is an issue that will impact all of our futures, which is why we want to engage the world and see through the eyes of as many people as possible, sharing their vision of what the future of planet means to them.

“This initiative will help people see the big picture and see how sustainability can frame all aspects of our lives. “

From October to January, Canon will be hosting a series of webinars that will feature tips and tricks from Canon Ambassadors that will help audiences improve their storytelling skills. These webinars are open to the public and can be accessed through the Canon website.

His Excellency Ali Khalifa Bin Thalith Al Hamairi, Secretary General of HIPA, said: “The Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Awards are pleased to collaborate with Canon, one of the global art partners and l innovation, paving the way for a better future, with renewed creativity and a vision for the future of humanity. Photography is a powerful tool, and participants will be expected to creatively capture “moments that matter” through inspiring and powerful visual imagery.

“In line with the vision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Chairman of the Executive Council and Patron of HIPA, we have completed a decade of spreading the culture of photography and empowering people. communities to build lasting bridges the divide and feed humanity and our planet through sustainability We invite all professional and amateur photographers to participate in this competition that challenges your limits and takes you out of your comfort zone.

Marjan Faraidooni, Director of Experience, Expo 2020 Dubai, said: “One of our main goals at Expo 2020 Dubai is to bring nations together to discuss and find solutions to global challenges. Humanity’s success in meeting the challenge of sustainability is, by definition, essential to its continued viability and through Expo 2020 we hope to help lay a positive foundation for future generations. Joining forces with HIPA and Canon for “Moments That Matter” is a positive step towards creating a movement that will help communities recognize the importance of protecting and preserving the world around us. We believe in the power of art and creativity to help us convey powerful messages and therefore we are very excited to launch this initiative with our partners.

For more information on the submission of applications and the terms and conditions, please click here (

The ‘Moments That Matter’ competition is part of a series of interactive events and programs aimed at promoting the use of the power of imagery to capture, preserve and share with the world the most inspiring transformative ideas presented at the event. the exhibition. Canon’s interactive events and programs align with the Opportunity, Mobility and Sustainability pillars of Expo 2020 Dubai with the corporate priority platforms of “Future of the Planet”, “Future of People in it” and of “Future of what is Possible”.

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