1 In keeping with the company’s commitment to furthering the cause of education and empowerment, Canon (www.Canon-CNA.com) expands the learning horizon for filmmaking by launching a virtual film school, the first to its kind, called Canon Academy Video.
2 ; The interactive virtual platform will provide beginning, intermediate and advanced learners with a wealth of educational content, expert information and advice, assessment sessions along with certifications to hone their skills and support their learning journey.
3 Canon Central and North Africa announced the launch of its revolutionary virtual film school called Canon Academy Video’, which aims to provide filmmakers with a dynamic, interactive and engaging educational platform.
4 The company has remained committed to advancing educational and empowerment opportunities in Africa and has a host of initiatives and activities, including its pre-existing Canon Academy Photo (focused on the art of photography) and Canon Academy Juniors (focused on advancement of children in the field of virtual arts).
5 With this first of its kind, the recently launched Canon Academy Video will empower cinematographers, filmmakers and videographers by offering an online film school with a wealth of educational content, insights and guidance from the industry’s leading experts.
6 , tips and tricks on using Canon.
7 products for the cinema, and much more.
8 The platform has courses aimed at cinematographers, filmmakers and videographers of all skill levels delivered through e-learning and face-to-face learning experiences and workshops.
9 Currently available in English and French, the platform virtually mimics the actual work process of a cinematographer, cameraman or filmmaker in a physical production studio to provide an authentic learning experience for users.
10 ENABLING ACCESS TO EDUCATION “This is truly an innovative and visionary initiative from Canon, and is supported by our goal of providing equitable access to education by adopting the technologies available today.
11 We are transcending the borders of learning by presenting this new educational format that is much more than a simple virtual information center.
12 We have paid careful attention to detail to ensure that we create an experience that fully immerses the user in the A-Z understanding of cinema,” says Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.
13 “The video academy is the culmination of many creative ideas.
14 The platform is a treasure trove of knowledge that can provide everything a user might need in their learning journey and career as a filmmaker.
15 We have also replicated the exact process followed in the production process to elevate our users’ experience along with the myriad other features.
16 Our goal is to make film education accessible to everyone through this platform.
17 So if you have a passion for film education, Canon has the solution – the Canon Video Academy,” she continues.
18 EMPOWERMENT THROUGH TECHNOLOGY Canon’s virtual film school takes learning to the next level by integrating today’s technologies to create a compelling online experience, from being greeted by avatars to being able to move from one film studio to another.
19 Canon Academy Video has three main areas: Pre-Production, Production and Post-Production.
20 The Pre-Production Pack will guide students in understanding everything that happens at this stage, from creating storyboards to setting budgets and project schedules.
21 The production studio will put emphasis on camera and lighting control techniques, and lastly, the post-production suite will take the user through the sound editing and mixing production stages.
22 The virtual school also offers in-depth information on Canon cameras and the best tips and tricks for using them in the ‘equipment room’, while its ‘theater room’ will be a go-to place for information on the latest Canon equipment.
23 , upcoming events and master classes.
24 The second phase will include improvements to the platform based on student feedback and physical workshops where content related to what is available on the platform will be delved into.
25 Currently, the initiative is accessible to everyone in Africa, making the platform accessible to those who yearn to learn about cinema.
26 The platform can be accessed here – Canon Academy Video (https://bit.ly/3R33f7p)