Canon Central and North Africa Further Exploit African Print Market by Appointing Four New Business Partners Across the Continent



Canon Central and North Africa Further Exploit African Print Market by Appointing Four New Business Partners Across the Continent

Canon Central & North Africa (CCNA) ( signals its intention to unleash the true value of the region’s print industry by signing four new valuable business partners in key markets – and strengthening its footprint in the region.

In response to key findings from the first-ever study on the state of the printing industry in the Middle East and Africa – conducted by Canon in collaboration with printing industry leader ME Printer at the Mid-2020 – CCNA exploits the significant gap between customer demands and service offerings in the print market.

“The results of our study highlight the growth of digitization accelerated by the pandemic, but also, significantly, a shift in customer demand, indicating a range of untapped growth opportunities in the industry, including especially for print service providers (PSPs) ”, explains Ben Gossage: B2B Sales and Marketing for Canon Central and North Africa.

The biggest gap is in the interaction with the customer and the value that can be derived from a more consultative approach, notes Ben.

“A report on our results titled ‘Creating Customer Value’ shows that less than 20% of Print Service Providers (PSPs)are meeting their customers’ needs. About 80% of print buyers clearly expressed the need for more creative input from their print suppliers, and 86% of print buyers would like advice on combining print with elements digital, ”adds Ben.

Close collaborations for sustainable growth

For this reason, Canon has used its Closer to Customer strategy and is strengthening its distribution network with the addition of four new business partners in key markets.

Docutech and Al Mactab will focus on advancing Canon’s large format printing solutions in Ghana and Libya respectively, while Express Automation will boost Canon’s professional printing services in Kenya and Digimate will strengthen document solutions offerings and large format printing in Morocco.

Canon identifies, selects and approves partners who demonstrate the company’s rigorous level of knowledge, skill and service, for a mutually beneficial collaboration that translates into a major victory for customers looking for printing solutions on the continent.

“We are helping our African partners to achieve new efficiencies and make their own businesses more profitable,” says Ben. “We start by combining best-in-class technology with a portfolio of services and support, offering them cutting-edge products and packages to sell. Then, we help our clients’ businesses and their employees to develop, with a 360 ° approach to their success. From consulting to rewards and advancement opportunities to sales training, we give our partners what they need to grow, including making sure they and their teams have a digital mindset, ”adds Ben.

Inspired by Canon’s corporate philosophy, “kyosei,” partnership underpins everything the company does. A cutting-edge portfolio, backed by the company headquarters in Dubai and the support of six country offices, sets Canon Central and North Africa apart from the competition. This is attributed to the focus on the 5 Pillars of Success – Diversify, Collaborate, Grow, Win, Streamline – and how these can impact each partner’s business.

“The world has gone digital and a digital mindset is open to exploring the immense opportunities available to grow and develop. As a pioneer in digital innovation, Canon is uniquely positioned to guide all of our partners, at all levels of our partner program, to succeed in this complex and rapidly changing landscape. We will continue to push the boundaries of what is possible by expanding and diversifying with new solutions at every step – and helping our partners share those solutions with our customers, ”concludes Ben.

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