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Canon and APO Group Win PRovoke Africa SABRE Award for Compelling Africa Frontiers of Innovation Public Relations Campaign

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  APO Group www APO opa com the leading pan African press release distribution and communications consultancy service is pleased to announce that it has been awarded a prestigious Certificate of Excellence at the PRovoke 2022 Africa SABER Awards for having supported the Communications of Africa Frontiers of Innovation Campaign for Canon Central and North Africa CCNA www Canon CNA com PRovoke Africa SABER Awards are Africa s premier public relations awards Held in Dar es Salaam Tanzania the 2022 SABER Awards attracted more than 2 000 entries from PR agencies across the continent The collaboration between CCNA and APO Group impressed the jury made up of industry leaders and chaired by PRovoke Media founder Paul Holmes For more than 75 years Canon has been known as a pioneer in imaging products and is one of the world s largest manufacturers of cameras copiers and printers CCNA has been active in Africa for over 15 years providing high quality technologically advanced products that meet the requirements of the rapidly evolving African market In 2020 and 2021 CCNA presented its monthly series called Africa Frontiers of Innovation a project that involves monthly discussions that bring together influential academics and pioneers of change to discuss the future of innovation impacting the African continent With the world in the grip of the pandemic CCNA wanted to address pertinent issues impacting technology on the continent and inspire Africans from all walks of life to see every challenge as an opportunity As part of this initiative CCNA approached APO Group to create a sustained thought leadership program across Africa with the goal of bringing together industry experts and award winning journalists Specifically APO Group was tasked with developing a strategic plan schedule and facilitating a monthly series of online events accessible to the public in all 54 African countries APO Group is in a unique position to execute a roundup like this due to its team of local experts who have vast experience in their region and collectively can utilize deep relationships with media throughout Africa With the team s efforts this campaign resulted in a total of 10 LinkedIn Live Sessions on topics ranging from education music digital transformation sustainability information security printing and trailblazing women with a total coverage of 4 466 on English and Arabic A total of 36 industry professionals from Kenya Nigeria Ghana South Africa Egypt and Senegal participated in the live sessions of the Africa Frontiers of Innovation series For this campaign to be successful we needed to ensure we had the best participants and access to the widest audience in Africa said Mai Youssef Director of Corporate Marketing and Communications for Canon Central and North Africa APO Group has allowed us to reach deeper into the continent than ever before and this award is a fantastic way to celebrate the work we have done together to excite Africans about technical innovation We relish the opportunity to work with organizations like Canon who are using their influence to make a difference in the lives of people across Africa said Nicolas Pompigne Mognard www Pompigne Mognard com founder and president of APO Group Because this project was truly pan African we were able to demonstrate our media reach across all 54 countries connecting techies with the widest possible audience This is a joint press release from Canon Central and North Africa CCNA and APO Group
Canon and APO Group Win PRovoke Africa SABRE Award for Compelling Africa Frontiers of Innovation Public Relations Campaign

1 APO Group (www.APO-opa.com), the leading pan-African press release distribution and communications consultancy service, is pleased to announce that it has been awarded a prestigious Certificate of Excellence at the PRovoke 2022 Africa SABER Awards for having supported the Communications of Africa Frontiers of Innovation Campaign for Canon Central and North Africa (CCNA) (www.Canon-CNA.com).

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3 PRovoke Africa SABER Awards are Africa’s premier public relations awards. Held in Dar es Salaam, Tanzania, the 2022 SABER Awards attracted more than 2,000 entries from PR agencies across the continent.

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4 The collaboration between CCNA and APO Group impressed the jury, made up of industry leaders and chaired by PRovoke Media founder Paul Holmes.

5 For more than 75 years, Canon has been known as a pioneer in imaging products and is one of the world’s largest manufacturers of cameras, copiers and printers. CCNA has been active in Africa for over 15 years providing high quality, technologically advanced products that meet the requirements of the rapidly evolving African market.

6 In 2020 and 2021, CCNA presented its monthly series called Africa Frontiers of Innovation, a project that involves monthly discussions that bring together influential academics and pioneers of change to discuss the future of innovation impacting the African continent.

7 With the world in the grip of the pandemic, CCNA wanted to address pertinent issues impacting technology on the continent and inspire Africans from all walks of life to see every challenge as an opportunity.

8 As part of this initiative, CCNA approached APO Group to create a sustained thought leadership program across Africa, with the goal of bringing together industry experts and award-winning journalists. Specifically, APO Group was tasked with developing a strategic plan, schedule and facilitating a monthly series of online events accessible to the public in all 54 African countries.

9 APO Group is in a unique position to execute a roundup like this due to its team of local experts who have vast experience in their region and collectively can utilize deep relationships with media throughout Africa.

10 With the team’s efforts, this campaign resulted in a total of 10 LinkedIn Live Sessions on topics ranging from education, music, digital transformation, sustainability, information security, printing, and trailblazing women, with a total coverage of 4,466 on English and Arabic. . A total of 36 industry professionals from Kenya, Nigeria, Ghana, South Africa, Egypt and Senegal participated in the live sessions of the Africa Frontiers of Innovation series.

11 “For this campaign to be successful, we needed to ensure we had the best participants and access to the widest audience in Africa,” said Mai Youssef, Director of Corporate Marketing and Communications for Canon Central and North Africa. “APO Group has allowed us to reach deeper into the continent than ever before, and this award is a fantastic way to celebrate the work we have done together to excite Africans about technical innovation.”

12 “We relish the opportunity to work with organizations like Canon who are using their influence to make a difference in the lives of people across Africa,” said Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), founder and president of APO. Group. “Because this project was truly pan-African, we were able to demonstrate our media reach across all 54 countries, connecting techies with the widest possible audience.”

13 This is a joint press release from Canon Central and North Africa (CCNA) and APO Group.

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