Los Angeles, California – E don happen! Hailey Bieber don cement her status as beauty mogul as she announce big partnership for her beauty brand, rhode. Just yesterday, she reveal say e.l.f. Beauty don acquire her brand for a whopping $1 billion deal, and she dey wear two caps now – Chief Creative Officer and Head of Innovation for rhode. No be small wah!
In her press release, Hailey gushed about her dreams for rhode when she launch am back in 2022. She talk say, “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally.” You fit hear the excitement, abi na wetin?
According to her, partnering with e.l.f. Beauty go help dem carry rhode enter new heights. She talk say she find like-minded disruptor wey get vision to shake the beauty space with innovation, just like she dey do. Na serious matter o, as she no go just dey sit down dey collect salary; she go dey oversee everything wey concern creative and product innovation too.
E.l.f. Chairman and CEO, Tarang Amin, also no dey carry last for this gist. Him talk say rhode go help diversify their portfolio with this fast-growing brand. “Rhode is a beautiful brand that we believe is ready for rocketship growth,” him yan. E be like say dem get big plans to take rhode global.
Bieber’s beauty line no just dey about looking fine; she wan shine the skin with goodness. From skincare products like the popular glazing milk, to makeup items like pocket blush and peptide lip tint, she dey bring all the vibes. Wetin fit sweet pass smooth skin? Abeg, if you no check am out, you dey miss!
For the final part of her post on Instagram, she express gratitude to her rhode team and the community. “Just dey thank you for being the most supportive and for being on this journey. This next chapter go dey even more incredible together!” Na so e be. Trust me, this one na just the beginning of something big!
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