LOS ANGELES — As Beyoncé gears up for her ‘Cowboy Carter‘ Tour, which kicks off tonight at SoFi Stadium, ticket sales are lagging, leaving about 3,800 seats still available just hours before the show.
Initially, fans could expect to pay up to $800 for presale tickets, but now, resale prices have plummeted to as low as $20, surprising many who follow the artist’s concert events closely. While Beyoncé just won an Album of the Year Grammy for ‘Cowboy Carter,’ the dip in ticket sales has led to a mix of confusion and concern among her loyal fanbase.
Social media has been abuzz with fans expressing frustration over the current ticket situation, joking and sharing memes about the apparent lack of interest in what is typically a sold-out event for the megastar. One post from Sunday features a teaser of the venue captioned ‘SHE COMING,’ which some users interpreted humorously as a sign that not enough fans will actually show up.
Despite the concerning sales figures, the show will proceed as planned. Ticketmaster is offering seats starting at $47, with some even reaching up to $331. This drastic shift in ticket prices raises questions about the overall demand for Beyoncé’s concerts, especially since many had anticipated her shows would sell out quickly.
Jada Rivera and Kira Chase traveled all the way from Arizona, expressing disappointment for having purchased presale tickets for over $1,200, only to find significantly cheaper options available now. ‘We thought it was going to get more expensive, so we jumped on it,” Chase said. “Now we’re stuck watching prices drop.’
Many fans are venting their frustrations online about the ticket-buying process. The predicament has reignited conversations about high service fees and the challenges of upgrading tickets. Paul Poulos Jr., who holds tickets for Beyoncé’s May 28 show at New Jersey’s MetLife Stadium, stated, ‘Ticketmaster gave the illusion that the concert was selling out. I had almost no options during presale.’ He is now faced with the dilemma of upgrading only to find better sections attract higher prices.
Industry experts are pondering whether the lower sales reflect a waning interest in Beyoncé or if this is a sign of concert fatigue among music fans. Dave Clark, a live events industry insider, remarked, ‘It just seems like the tour’s pricing strategy was too aggressive. Fans have openly criticized the high costs and unpredictable pricing during the presales.’
Yet, despite the rollercoaster of emotions surrounding ticket sales, many fans maintain hope and enthusiasm for the concert experience. Kristy Larson, present at SoFi Stadium, shared, ‘I know I paid more, but I’d rather secure my seats. Beyoncé is worth it for me.’ Those who choose to attend tonight’s show will experience the grand spectacle that always accompanies a performance by Queen Bey.
