By Georges Odok
Ayade, who was represented by his deputy Prof Ivara Esu, said the campaign aimed to educate and educate the automotive public on highway safety awareness.
The governor, who noted the campaign was timely, added that the smoldering months were generally loaded with high vehicular activity across the country.
He said he was satisfied that the campaign will make the roads safer for road users in the state, thereby reducing traffic accidents.
“Road safety is a cardinal aspect of our safety and security index. Ember Month is notorious for road accidents, therefore this campaign is timely.
“I must congratulate the Cross River FRSC for taking the bold step of increasing safety on the highways. We expect to see a significant reduction in traffic accidents this year so that we can better assess this campaign.
“We all need to be involved in the maintenance and safety of our roads. Drivers and road users should soak up road safety measures and reduce speed on our highways, ”he said.
Speaking earlier, the commander of the FRSC sector in Cross River, Mr. Ocheja Ameh, said the end of the year is usually associated with high mobility of vehicles and people across the country, resulting in preventable road accidents.
Ameh said that FRSC, as the leading agency in the administration of road safety and traffic management in Nigeria, the campaign presents a unique road safety concern to them and to the people they were created to protect from the debilitating effects of the consequences of road traffic in Nigeria.
He said that the theme of the ember months of 2021 had been judiciously chosen as “Maintain a safe speed, avoid night trips and enjoy a quality road experience”.
“Traffic incidents during the Ember Month period can be attributable to a number of reasons which are directly or indirectly related to the perception of the individual.
“This particular concern was noted by FRSC overtime and has been systematically addressed through the Special Ember Months Disconnect Operations platform.
“The essence of this strategy is to complement other effective mechanisms that have been used during the year to eradicate preventable traffic accidents.
“The ultimate goal is to achieve the strategic corporate goals of the Corps of reducing traffic accidents and fatalities by 15% and 20%, respectively,” he said.
According to him, the Corps has educated the automotive public to avoid nighttime travel, speed, dangerous overtaking, overloading and unruly tracks.
“The FRSC is working tirelessly to ensure that all local governments and Cross River commands are mobilized enough to achieve a near-zero road fatality rate during the smoldering months,” he added.
In his remarks, FRSC area commander Mr. Chidiebere Nkwonta said the campaign aims to reduce traffic accidents and fatalities.
Nkwonta added that the Corps is partnering with key state stakeholders to achieve the goal of reducing traffic accidents.