The Association of National Olympic Committees of Africa (ANOCA) (https://AfricaOlympic.com/) and APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, announced today a multi-year strategic partnership that will give greater international prominence to the Olympic Movement in Africa.
The association was sealed on Saturday in Abuja, Nigeria, during the 20th Ordinary General Assembly of ANOCA, by ANOCA President Mustapha Berraf and Vivian Casaletti, Director of Associations of the APO Group, who represented the founder and president of the APO Group. Nicolas Pompigne-Mognard.
ANOCA is an international organization based in Abuja, bringing together the 54 African National Olympic Committees. ANOCA’s work includes:
Foster mediation and conciliation between African National Olympic Committees and governments Provide young athletes with better foundations for success Promote Olympic ideals and values in Africa Participate in the fight against doping, corruption and violence Work to unite people through sport to build a peaceful Africa
ANOCA also runs programs across Africa such as the African Games, African Youth Games, African Beach Games, ANOCA Under-23 Championship, Olympic Qualifying Tournaments and ANOCA Women’s Olympic Tournaments.
The partnership will see APO Group support the ANOCA organization in general, as well as the individual Olympic associations of the 54 African nations, helping them gain international media coverage and achieve greater visibility.
The pinnacle of sport in Africa
The Olympic Movement represents the pinnacle of world sport, and ANOCA is the supreme governing body of the Olympic Movement in Africa. The organization strives to showcase sport as the ultimate expression of life and healthy competition between nations.
ANOCA collaborates in harmony with the governments of all African nations, with a special focus on creating opportunities for youth through sport. By placing sport at the center of education and social cohesion, ANOCA helps motivate and inspire young people across the continent.
APO Group and ANOCA have a shared vision for Africa’s development through sport, and both organizations are passionate about supporting young or disadvantaged people.
APO Group is the pan-African PR agency for FIFA, the NBA and the Basketball Africa League; the main official sponsor of Rugby Africa; and an official partner of many other leading sporting organisations, including the iconic French football club Olympique de Marseille (OM) and the first Union Cycliste Internationale (UCI) World Tour team from Africa, Team Qhubeka.
APO Group is also the strategic partner of Getty Images (https://bit.ly/3lBOVW0) in Africa and has established partnerships with the International Sports Press Association (AIPS), the African Broadcasting Union (https://bit. ly /3ai9qos), and the South African Broadcasting Corporation (SABC) (https://bit.ly/3PN4jwS).
“APO Group is the best at what it does in terms of its media network and expertise, and its track record in advocating for sport in Africa is also exceptional. It is a natural step for them to join the Olympic Movement in Africa. We are delighted to be part of this association as it means greater prominence not only for our member associations, but for all African athletes competing on the Olympic stage,” said Mustapha Berraf, President of ANOCA.
“I want to thank ANOC, and in particular President Berraf, for giving us this wonderful opportunity to engage in African sport at the highest level,” said APO Group Founder and President Nicolas Pompigne-Mognard (www.Pompigne-Mognard. com). “From the moment we met, it was clear that we shared a vision of using sport to enrich the lives of people across the continent. I look forward to a long collaboration, where we can shine a light on the African Olympic Movement and give it the global audience it deserves.”
Olympic Movement in Africa – Key Information
54 African countries are part of the Olympic Movement, representing a quarter of the world’s participating countries All 54 African National Olympic Committees participated in the Tokyo 2020 Olympic Games 984 accredited African athletes participated in the Tokyo Olympic Games, including 415 women and 569 men 38 African athletes won medals at the Tokyo Olympics
Africa currently has 50 Olympafrica centers and an African Olympic Academy.
The Olympafrica Centers are dedicated to caring for African youth through sport, training young people in the Olympic values of solidarity, fair play and sharing. Since its inception, the Olympafrica Foundation has contributed to the popularization of the Olympic ideals throughout the African continent, and its mission highlights the importance that ANOCA attaches to this emblematic project.
Millions of young Africans benefit from quality support that enables them to thrive in their environment and contribute to the influence of African youth. The ANOCA 2022-2025 strategic plan makes it possible to enhance the impact of the Olympic Movement in the education of youth, the improvement of living conditions and a better quality of life for all thanks to the opportunities offered by the Olympafrica Foundation.
ANOCA has also established a number of events and support programs for African athletes, including:
A development program to provide optimal preparation for the Paris 2024 Olympic Games Events and seminars to increase the opportunities of African athletes on the world stage A conference on the environment taking into account the challenges of sport and sustainable development in Africa A complete set of African Olympic competitions including the All Africa Games, All Africa Youth Games, Beach Games and Flagship Zone Games
ANOCA is also making serious preparations for African athletes to participate in the Winter Olympics and has signed a partnership with South Korea for the training and preparation of athletes for the upcoming Winter Youth Games.
This is a joint press release from the APO Group and the Association of National Olympic Committees of Africa (ANOCA).