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APO GROUP named Official Partner of Cannes and the film selected by FESPACO ‘Above Water’

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APO GROUP named Official Partner of Cannes and the film selected by FESPACO ‘Above Water’

VIDEO Walking on WaterOfficial Trailer – Orange Studio Share Copy Embed VIDEO Trailer Above Water – Sub-Saharan Africa Share Copy Embed VIDEO Trailer Above Water – Maghreb Share Copy Embed

For APO Group, this is an opportunity to get involved in a project that raises important questions about the impact of water scarcity on the lives of Africans.

PARIS, France, October 18, 2021 / APO Group / –

PATHE BC AFRIQUE, a theatrical broadcasting company in French-speaking Africa and APO Group (www.APO-opa.com), a leader in communications consulting and press releases in Africa, today announced a partnership to support the release of ABOVE WATER. This is the first feature film as a director for actress Aïssa Maïga.

Watch Trailer: Walking on Water – Official Trailer – Orange Studio – YouTube (https://bit.ly/3n7t49i)

Download the press kit (FR) – https://bit.ly/3jazzHa

Download the press kit (FR) – https://bit.ly/3FWXOSZ

With this collaboration, the first of its kind, APO Group becomes the official partner for the release of ABOVE WATER in French-speaking Africa, on November 10, 2021, in North Africa and on November 12 in sub-Saharan African countries.

Abstract :

Victim of global warming, the village of Tatiste in northern Niger is trapped in a permanent struggle for water. Every day, 14-year-old Houlaye and other children travel many kilometers to collect water, which the village needs to survive. This daily task makes regular school attendance impossible. Lack of water also pushes adults each year to leave their families and cross borders in search of resources for their livelihood. Yet beneath this region lies an aquifer of several thousand square kilometers. Drilling a well would bring precious water to the center of the village and ensure a better life for all …

ABOVE WATER arrives in theaters crowned with an official selection during the Cannes Film Festival 2021, in the section “CINEMA FOR THE CLIMATE” and will be in official competition (documentary section) during FESPACO 2021, which will be held from 15 to October 23 in Ouagadougou, Burkina Faso.

ABOVE WATER is a film which aims to raise awareness of a major social issue: access to water. About 2.2 billion people around the world do not have direct access to safe drinking water. Every day 10,000 people die from lack of water or from illnesses caused by ingesting contaminated water (cholera, dysentery, typhoid and even polio). Niger, a semi-desert country in the heart of sub-Saharan Africa, is representative of the problem, but also promising. On the one hand, it has been hit hard by climate change and repeated droughts. On the other hand, it is one of the places in the world where the struggle of rural communities and their inhabitants to solve this problem, with the support of the government, is the most determined and dynamic.

APO Group is recognized as the leader in communications consulting in Africa, and its partnership with Above Water highlights the vast potential of the entertainment industry on the continent.

“For APO Group, this is an opportunity to get involved in a project that raises important questions about the impact of water scarcity on the lives of Africans. We also know that the film industry in Africa is thriving, and Above Water is a fantastic chance to show a new global audience that African cinema can be both entertaining and stimulating, ”said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group (www.Pompigne -Mognard.com).

Together, APO GROUP and PATHE BC AFRIQUE are committed to promoting ABOVE WATER to the wider public and to raising awareness about access to water and solutions to solve this problem.

Jean-François CAMILLERI, producer of the film via ECHO STUDIO, and founding partner of PATHE BC AFRIQUE: “ABOVE WATER is both an inspiring documentary, a moving auteur film and a fabulous tool to raise public awareness of the issue of ‘access to water. . With APO GROUP, we could not have dreamed of a more powerful partner to help us communicate the values ​​of this film to African audiences and get the message across the continent.

Aïssa Maïga, director: “Above the water is a film that I wanted to be human, full of emotion and above all in the form of an immersion in the life of a West African community. The cinema makes it possible to show the difficulties of everyday life. But I also wanted to give a face to the extraordinary dignity of West African populations in the face of climate change and the lack of water.

Benjamin Reyntjes, General Manager of Pathé BC Afrique: “It is in Pathé BC Afrique’s DNA to support the diversity of films as well as their accessibility to a large audience. ABOVE WATER perfectly embodies our desire to support works of high cinematographic quality while offering a strong resonance to an environmental issue. Thanks to her film, Aïssa Maïga proves that it is possible to offer the viewer all the beauty and emotions of cinema in a work that is both full of delicacy and loaded with meaning. APO GROUP, a major player in communication in Africa, allows us, through its commitment and this partnership, to promote the film on the continent and to raise public awareness on this fundamental subject.

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