City, State/Country: 30/07/2025 – 19:20 CDT
Wetin happen for July 23? American Eagle launch one campaign wey don scatter ground! The ad wey get the ‘Euphoria’ star dey talk say, ‘Genes are passed down… My jeans are blue,’ don divide internet like say na jollof rice and fried rice dem dey fight.
Some pipo dey hail am as bold move against that so-called ‘woke’ advertising. People for X dey shout, ‘Woke don die!’ and ‘Real women don show face again!’ (Chai, see as pipo dey throway hand for this matter o!) But no be all na sweet talk. Critics dey call am ‘fascist dog whistle’ wey dey promote eugenics, and dem talk say American Eagle stock don jump 21% because of all this wahala, according to CNBC.
Even White House no gree carry last, dem call critics ‘moronic liberals’ (No be small wahala, abeg!).
The ad play with words as Sweeney paint ‘jeans’ over ‘genes’ for billboard, but e cause plenty wahala with some pipo wey dey see racial undertones. Professor Sayantani DasGupta don talk am for TikTok say this na ‘eugenics messaging’ because of Sweeney wey fit the ‘pro-white’ look. Salon writer, CK Smith, dey feel say e get link to ‘master race’ propaganda. Meanwhile, for X, @ephem3ra don dey vex say, ‘This na Aryan propaganda wey don disguise as jeans ad.’ Chai, wahala never finish!
But no be all dem dey complain. Right-wing figures like Senator Ted Cruz dey celebrate the campaign like say dem win Grammy. E don reach 3.2M mentions for X, and meme-stock traders for Reddit’s r/wallstreetbets don jump on the hype, push $AEO from $9.66 to $11.27 just like that, according to Reuters. Dem talk say, ‘The outrage na free marketing,’ as per Rolling Stone.
Na because of all this commotion, we see say traffic for their website don double, and these jeans finish for market within 48 hours, per Cheddar. The Sydney Jean wey get butterfly symbol to support domestic violence awareness go contribute 100% of proceeds to Crisis Text Line, but all of that dey waka under the wahala.
White House turn am into win against ‘woke insanity’ with some pipo dey chant, ‘Thank God say dem choose real woman.’ (Omo, if no be say dem no fit define ‘real woman’, wetin dem go do?)
This ad dey evoke Brooke Shields’ 1980 Calvin Klein classics, and e dey target Gen Z wey like dey engage brands online – 70% of dem na true online hunters, according to Forbes. But some critics like The Atlantic don talk say this na big shift towards ‘whiteness’, while Glenn Beck dey hail am for ‘honoring the American man’. Na wa o!
Even Sweeney and American Eagle no get comment to make, and PR expert Eric Schiffer dey call this silence ‘toxic time bomb’. As we dey see pipo dey shout ‘Real women don come back!’ and others dey shout ‘Nazi propaganda,’ it clear say controversy dey sell, but wetin be the risk for Sweeney’s brand? (This one na real relationship wahala!)
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