Amazon supports Comic Relief through Red Nose Day
Amazon donates to Comic Relief
Amazon partners with Comic Relief to sell Red Noses, and every Red Nose bought means helping people through the toughest times in their lives. Amazon has already donated £1.5 million as part of its support for Red Nose Day.
Employee participation encouraged
Amazon encourages its employees in the UK to snap photos of themselves wearing Red Noses in a virtual photobooth. With every picture taken, Amazon will donate an additional £1 to Comic Relief. Colleagues have also been taking part in weird and wonderful fundraising activities.
Director Dunking Challenge
Amazon Director Dunkings took place with employees choosing the unlucky targets by pledging a donation to Comic Relief. The Director who raised the most money ended their day covered in slime, all live-streamed for colleagues to enjoy. Davina McCall also joined the team for the final Dunking challenge.
Fundraisers in various regions
In Greater Manchester, 50 colleagues from Amazon’s fulfilment centres and delivery stations took part in Peccy’s Peculiar Parade, a fancy-dress fundraising walk from Bolton to Warrington. In Dunstable in Bedfordshire, employees held a head shaving event to raise funds. Colleagues also held packing events in London and Weybridge.
Virtual Cycle to Seattle
Employees at the Amazon fulfilment centre in Gateshead raised funds through a relay-cycle, as well as a bake-off and a Red Nose-themed selfie competition.
Comic Relief aims to tackle issues such as homelessness and food poverty
Comic Relief was founded in 1985 and funds organisations that support people struggling with issues such as homelessness, mental health problems and food poverty.
Buy a Red Nose
The new Red Nose has been designed by Sir Jony Ive and is available on Amazon. Made almost entirely from plant-based materials, the Red Nose starts as a tiny, flat crescent and springs into a beautiful honeycomb-paper sphere. You can also donate directly to the charity on the Comic Relief page.
Alexa users can participate too
Alexa users can enable the Comic Relief joke experience by saying, “Alexa, tell me a Comic Relief joke”.
Amazon’s partnership with Comic Relief encourages employees and customers to support this year’s Red Nose Day to help change lives in the UK and around the world.