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Africana X plosion – From Nigeria to the World; Africana sets standards for success in Africa

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  The joyous sound of clink glasses hearty laughter and Afrobeat music permeated the crisp September night at Rue Marconi Zone 4 a chic shopping district in the Ivory Coast port city of Abidjan The motley crowd of extremely well dressed and colorful people gathered in the brightly lit venue were celebrating the grand opening of an Africana X flagship store https shopAfricana co the first of its kind outside of Nigeria By establishing this new store in Abidjan a city that largely reflects Francophone West African culture the Africana brand https bit ly 3R7Wv8m made an important statement of intent they are taking the lead in the movement to spread African fashion on a global scale Perhaps this explains the fanfare and overwhelming outpouring of goodwill the event received from friends and the many fans of the brand both on site and online via the brand s social media platforms For many who follow patronize collaborate with or admire Africana Couture this ceremony was more than just an expansion it was a celebration of African excellence and a milestone in the Africana Couture master plan https bit ly 3Rbw3KW to redefine what African fashion is and ultimately rebrand Africa The brand Africana Couture Born from a vision to put African fashion on the world map Africana focused on changing the way traditional African dress was perceived locally and internationally The strategy for doing this was simple merging the uninhibited creativity of African design concepts with the best in bespoke methods technology and topped off with an unwavering commitment to excellence in process execution and service delivery More than 10 years later this strategy has proven to be extremely effective This is evidenced by the fact that Africana Couture https AfricanaCouture com counts among its clientele a wide variety of presidents industry leaders celebrities and expat connoisseurs of high fashion who are in love with the trajectory brand constant of distinctive excellence However with inclusion being one of the central edicts of the Africana brand it became essential to devise a means of engaging more people whose tastes might differ from the usual traditional personalized offerings and this necessitated the creation of Africana X Africana X o Africana Xperience https shopAfricana co is a subdivision of the African corporation that revolutionizes the bespoke fashion market by offering ready to wear pieces at affordable prices in its physical boutiques and its electronic marketplace Africana Xperience meets the needs of sophisticated individuals who want to enjoy the standards of tailoring that bespoke tailoring offers without the waiting time normally required Taking its maxim of inclusion even further Africana X goes beyond its core offering of traditional pieces With the Africana Heritage Collection https bit ly 3LA00Dp it offers streetwear that pays homage to the icons of African history the Africana Traditional Bags and Clan Scarf collections offer premium ancillary items And even sneakerheads aren t left out as the store offers a range of specially designed sneakers to satisfy even the most avid collector Shop Africana X https shopAfricana co expands the range of the brand s service delivery potential from just luxury fashion to luxurious lifestyle and in service of the promise of the brand s moniker it has become conservative to the luxurious side of the African experience The incredible journey and success of the African brand can be attributed to the passion dedication and creativity of the team of over 150 people however none of this would have been possible without the vision leadership and design of Charles Africana Oronsaye https bit ly 3dIYDpc The man Charles Oronsaye Despite a law degree and a promising career in law Charles Oronsaye https bit ly 3Spo5Ph the founding creative director of Africana Couture https bit ly 3xKVnAO he made up his mind early enough to stray off the beaten path and go his own way Possessing a fiercely independent mind and a rebellious spirit he knew that accepting the dictates of societal expectations would never suit him and so after brief detours in the music and entertainment industry his journey led him to the fashion From his humble beginnings in Benin City Nigeria Charles had a very clear idea of what he was building Even as a recent college graduate in the early 2010s Charles was adept at spotting opportunities which in this case was the monitoring of the social networks that he had built during his time in the media In the absence of financial capital he leveraged his social capital to build a network of clients partners and staff Operating exclusively from his social media platform Charles learned the trade on the journey drawing on all of his dogged determination creativity personable personality and ability to adapt and evolve A decade later the bold young man with big dreams was replaced by a seasoned businessman Forbes rated entrepreneur and inspiration to a generation of young African fashion professionals According to him a key element in the brand s success is that it has never lost sight of the principles that made up the mission in the first place This is illustrated by the fact that although he has brought together some of the brightest minds to build this dream with him he remains deeply rooted in the process ensuring the vision stays on track The fact that the name Africana is used interchangeably to identify the man and the brand is a testament to Charles hands on approach to doing business and his determination to ensure the brand stays true to his founding edicts Under his leadership and guidance Africana Couture has become more than just a fashion brand selling men s clothing It is now widely seen as a lifestyle and aspirational brand that curates one of the most exciting versions of the African experience one of luxury minimalist beauty and consistent excellence Abidjan today tomorrow the world after Abidjan what s next https bit ly 3C5Bhnn Following the launch of African X in Abidjan plans are underway to replicate the success of the tailoring business model private Africana in Dakar Senegal the style capital of French West Africa and an even bolder campaign to plant seeds in the original concrete jungle New York City by the end of the year The proliferation of the brand in New York City is strategic as the Big Apple is not only a major fashion capital but also a nexus for global commerce So it makes sense to first set up shop here and then spread its tendrils across America Europe and eventually Asia Africana Beyond Fashion https bit ly 3C3fb4H Over the course of the last decade Africana has transformed into an industry leader credited with making defining contributions to the ecosphere of the African fashion such as the creation of the first African measurement template which takes into account factors that are uniquely African in nature and were largely overlooked by the dimensions recommended by the Western fashion industry In its role as a gatekeeper to the industry Africana is a standard against which other brands can measure progress and a beacon that provides a guiding light for newcomers seeking direction In addition to these bold strides in the fashion industry Africana has pivoted and branched out into other economic sectors including Fin Tech with its foray into Blockchain technology and is making moves in real estate with its plan to launch Africana Smart HQ On the philanthropic socially conscious front the brand also manages to combine industrial finesse with corporate responsibility with moves like ensuring that it remains an equal opportunity employer creating a fund dedicated to serving the welfare of women and children in need and ensuring that strict Covid 19 rules are adhered to in all its dealings There s also Africana H2O a bottled water brand available in a handful of locations across the continent that exists to reiterate the importance of access to safe drinking water for all In conclusion Africa is experiencing a renaissance that has been mostly championed by the creative industry within the continent This Afrocentric wave has increased the love and influence of most things Afrocultural The world is paying attention and more people are looking towards Africa no longer just a destination of piety and charity but a true source of inspiration and ideas This paradigm shift comes with far reaching benefits and with ambassadors like Charles Oronsaye https bit ly 3UuqRom and his band of joyous innovators at Africana Couture https bit ly 3R5SBwH at the forefront From this new movement we can be sure that African history is having a happy and beautiful ending
Africana X plosion – From Nigeria to the World; Africana sets standards for success in Africa

1 The joyous sound of clink glasses, hearty laughter and Afrobeat music permeated the crisp September night at Rue Marconi Zone 4, a chic shopping district in the Ivory Coast port city of Abidjan.

naija breaking news now

2 The motley crowd of extremely well-dressed and colorful people gathered in the brightly lit venue were celebrating the grand opening of an Africana X flagship store (https://shopAfricana.co), the first of its kind outside of Nigeria.

naija breaking news now

3 By establishing this new store in Abidjan, a city that largely reflects Francophone West African culture, the Africana brand (https://bit.ly/3R7Wv8m) made an important statement of intent: they are taking the lead in the movement.

naija breaking news now

4 to spread African fashion on a global scale.

5 Perhaps this explains the fanfare and overwhelming outpouring of goodwill the event received from friends and the many fans of the brand, both on-site and online, via the brand’s social media platforms.

6 For many who follow, patronize, collaborate with or admire Africana Couture, this ceremony was more than just an expansion, it was a celebration of African excellence and a milestone in the Africana Couture master plan (https://bit.ly/ 3Rbw3KW) to redefine what African fashion is and ultimately rebrand Africa.

7 The brand, Africana Couture Born from a vision to put African fashion on the world map, Africana focused on changing the way traditional African dress was perceived locally and internationally.

8 The strategy for doing this was simple; merging the uninhibited creativity of African design concepts with the best in bespoke methods/technology and topped off with an unwavering commitment to excellence in process execution and service delivery.

9 More than 10 years later, this strategy has proven to be extremely effective.

10 This is evidenced by the fact that Africana Couture (https://AfricanaCouture.com) counts among its clientele a wide variety of presidents, industry leaders, celebrities and expat connoisseurs of high fashion, who are in love with the trajectory brand constant.

11 of distinctive excellence.

12 However, with inclusion being one of the central edicts of the Africana brand, it became essential to devise a means of engaging more people whose tastes might differ from the usual traditional personalized offerings and this necessitated the creation of Africana X.

13 Africana X, o Africana Xperience (https://shopAfricana.co), is a subdivision of the African corporation that revolutionizes the bespoke fashion market by offering ready-to-wear pieces, at affordable prices, in its physical boutiques and its electronic marketplace.

14 Africana Xperience meets the needs of sophisticated individuals who want to enjoy the standards of tailoring that bespoke tailoring offers, without the waiting time normally required.

15 Taking its maxim of inclusion even further, Africana X goes beyond its core offering of traditional pieces.

16 With the Africana Heritage Collection (https://bit.ly/3LA00Dp), it offers streetwear that pays homage to the icons of African history; the Africana Traditional Bags and Clan Scarf collections offer premium ancillary items; And even sneakerheads aren’t left out, as the store offers a range of specially designed sneakers to satisfy even the most avid collector.

17 Shop Africana X (https://shopAfricana.co) expands the range of the brand’s service delivery potential from just luxury fashion to luxurious lifestyle and, in service of the promise of the brand’s moniker, it has become conservative to the luxurious side of the African experience.

18 The incredible journey and success of the African brand can be attributed to the passion, dedication and creativity of the team of over 150 people; however, none of this would have been possible without the vision, leadership, and design of Charles ‘Africana’ Oronsaye (https://bit.ly/3dIYDpc).

19 The man, Charles Oronsaye Despite a law degree and a promising career in law, Charles Oronsaye (https://bit.ly/3Spo5Ph), the founding creative director of Africana Couture (https://bit.ly/3xKVnAO), he made up his mind early enough to stray off the beaten path and go his own way.

20 Possessing a fiercely independent mind and a rebellious spirit, he knew that accepting the dictates of societal expectations would never suit him, and so, after brief detours in the music and entertainment industry, his journey led him to the fashion.

21 From his humble beginnings in Benin City, Nigeria, Charles had a very clear idea of ​​what he was building.

22 Even as a recent college graduate in the early 2010s, Charles was adept at spotting opportunities; which in this case was the monitoring of the social networks that he had built during his time in the media.

23 In the absence of financial capital, he leveraged his social capital to build a network of clients, partners, and staff.

24 Operating exclusively from his social media platform, Charles learned the trade on the journey, drawing on all of his dogged determination, creativity, personable personality, and ability to adapt and evolve.

25 A decade later, the bold young man with big dreams was replaced by a seasoned businessman, Forbes-rated entrepreneur and inspiration to a generation of young African fashion professionals.

26 According to him, a key element in the brand’s success is that it has never lost sight of the principles that made up the mission in the first place.

27 This is illustrated by the fact that although he has brought together some of the brightest minds to build this dream with him, he remains deeply rooted in the process, ensuring the vision stays on track.

28 The fact that the name Africana is used interchangeably to identify the man and the brand is a testament to Charles’ hands-on approach to doing business and his determination to ensure the brand stays true to his founding edicts.

29 Under his leadership and guidance, Africana Couture has become more than just a fashion brand selling men’s clothing.

30 It is now widely seen as a lifestyle and aspirational brand that curates one of the most exciting versions of the African experience: one of luxury, minimalist beauty and consistent excellence.

31 Abidjan today, tomorrow the world (after Abidjan, what’s next?) (https://bit.ly/3C5Bhnn) Following the launch of African X in Abidjan, plans are underway to replicate the success of the tailoring business model private Africana in Dakar, Senegal, the style capital of French West Africa, and an even bolder campaign to plant seeds in the original concrete jungle, New York City, by the end of the year.

32 The proliferation of the brand in New York City is strategic, as the Big Apple is not only a major fashion capital, but also a nexus for global commerce.

33 So it makes sense to first set up shop here and then spread its tendrils across America, Europe, and eventually Asia. Africana Beyond Fashion (https://bit.ly/3C3fb4H) Over the course of the last decade, Africana has transformed into an industry leader, credited with making defining contributions to the ecosphere of the African fashion, such as the creation of the first African measurement template.

34 which takes into account factors that are uniquely African in nature and were largely overlooked by the dimensions recommended by the Western fashion industry.

35 In its role as a gatekeeper to the industry, Africana is a standard against which other brands can measure progress and a beacon that provides a guiding light for newcomers seeking direction.

36 In addition to these bold strides in the fashion industry, Africana has pivoted and branched out into other economic sectors, including Fin-Tech, with its foray into Blockchain technology and is making moves in real estate with its plan to launch Africana Smart.

37 HQ.

38 On the philanthropic/socially conscious front, the brand also manages to combine industrial finesse with corporate responsibility with moves like; ensuring that it remains an equal opportunity employer, creating a fund dedicated to serving the welfare of women and children in need, and ensuring that strict Covid-19 rules are adhered to in all its dealings.

39 There’s also Africana H2O, a bottled water brand available in a handful of locations across the continent that exists to reiterate the importance of access to safe drinking water for all.

40 In conclusion, Africa is experiencing a renaissance that has been mostly championed by the creative industry within the continent.

41 This Afrocentric wave has increased the love and influence of most things Afrocultural.

42 The world is paying attention and more people are looking towards Africa; no longer just a destination of piety and charity, but a true source of inspiration and ideas.

43 This paradigm shift comes with far-reaching benefits and with ambassadors like Charles Oronsaye (https://bit.ly/3UuqRom) and his band of joyous innovators at Africana Couture (https://bit.ly/3R5SBwH) at the forefront.

44 From this new movement, we can be sure that African history is having a happy and beautiful ending.

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