Connect with us


Africa Hospitality Investment Forum (AHIF) Returns to Morocco



 The Africa Hospitality Investment Forum AHIF will return as an in person event in 2022 from November 2 4 at the luxurious Fairmont Taghazout Bay a five star resort with leisure and business facilities next to Agadir AHIF is the premier meeting place for Africa s hospitality industry leaders attracting investors hotel and real estate owners and developers CEOs hellip
Africa Hospitality Investment Forum (AHIF) Returns to Morocco

NNN: The Africa Hospitality Investment Forum (AHIF) will return as an in-person event in 2022, from November 2-4, at the luxurious Fairmont Taghazout Bay, a five-star resort with leisure and business facilities, next to Agadir.

punchng com

punchng com

AHIF is the premier meeting place for Africa’s hospitality industry leaders, attracting investors, hotel and real estate owners and developers, CEOs of global hotel operators, and leading advisory services from across the African continent and beyond. The event creates a dialogue and drives deals between international investors and hotel owners across the African continent. To date, this year’s top sponsors include Host Partner, SMIT and Platinum Sponsors, Radisson and IHG.

punchng com

Imad Barrakad, President and CEO of SMIT, said: “We are delighted to host AHIF once again and showcase the opportunities that are available to investors outside of the established cities of Casablanca and Marrakech. As a country, we are investing billions along Morocco’s southern coast and look forward to welcoming the luminaries of the African hospitality industry to showcase the opportunities, build relationships with them and reassure them that Morocco is a place they should prioritize for new initiatives. .”

Morocco is a prominent example of the benefits that tourism can bring to a country’s economy and its attractiveness for investment. Before the pandemic, the World Travel & Tourism Council (WTTC) reported that the Travel & Tourism sector was responsible for 21.2% of the country’s export revenue, $10 billion. In 2019, the industry was worth $14.6 billion, 12.1% of Morocco’s GDP, and supported 1.3 million jobs, 12.3% of total employment.

According to the World Bank, tourism is expected to be a major driver of the country’s economy this year. In 2021, Morocco’s GDP growth recovered to 7.4%, helping the country recover most of the production and job losses caused by the COVID-19 crisis. However, with real GDP still 6.4% below pre-pandemic trend, it is encouraging for those looking to invest.

Matthew Weihs, CEO of The Bench, which organizes AHIF, said: “Hosting AHIF at Taghazout will allow us to increase networking opportunities within the event. We want to make the most of the resort and incorporate talks on the lawn or poolside and activities like golf, tennis or yoga into our schedule. In addition to keynote presentations, panel discussions, and the exhibit, we will provide our attendees with a truly immersive AHIF experience. As we have come to realize, nothing compares to an in-person event when it comes to understanding current issues, gauging the market mood, sharing ideas and meeting potential new business partners.”

A recent meeting of the AHIF Advisory Board, comprised of a select group of senior industry leaders, including: Mossadeck Bally, founder and CEO of Azalai Hotels Group; Rahul Chaudhary, CEO and MD, CG Corp Global & CG Hospitality Holdings; Olivier Granet, Managing Partner and CEO of Kasada Capital Management; Leila Farah Mokaddem, Director General for Southern Africa, African Development Bank; and Graham Wood, COO of Sun International; agreed that the main topics for discussion at the November conference should include:

Incentives for public sector tourism investment Overview of the global economy in Africa Investors’ view of opportunities Contingency planning and crisis management Alternative business models: franchise vs. management Locating a brand Growth of alternative accommodation Sustainability in the hotel industry

In addition to investment in hotels and destinations, the AHIF 2022 program will present a broad overview of hospitality, from aviation to culinary experiences, and from contingency planning to foreign investment in Morocco.

In addition to the in-person event, two AHIF Marketspace virtual events will delve into specific regions of Morocco and showcase projects that are ready for immediate investment. The first AHIF Marketspace will take place on June 15 (09:45 – 12:30 GMT+1) and will focus on Guelmim Oued Noun, a city in southern Morocco often known as the gateway to the desert. With a new airport, Guelmim is one of the most promising beach destinations in Morocco and, with an investment plan of 1.2 billion dollars by the government, it aspires to be one of the main destinations in the Kingdom.

These short 2-hour virtual events prior to AHIF will be free of charge and will provide additional touchpoints for the AHIF community. Submitted projects will be uploaded to a secure platform with further financial and project information for investors to review. There, they can also request private meetings with the project owners at their convenience. More Marketspace webinars on specific regions of Africa and the Middle East will follow, providing investors, owners and developers with an online catalog of verified and investable projects.

Registration for AHIF is now open at

all bet

NNN is a Nigerian online news portal that publishes breaking news in Nigeria, and across the world. We are honest, fair, accurate, thorough and courageous in gathering, reporting and interpreting news in the best interest of the public, because truth is the cornerstone of journalism and we strive diligently to ascertain the truth in every news report. Contact: editor @ Disclaimer.

Latest News