Addis Ababa (Ethiopia), Brazzaville (Republic of the Congo), Kinshasa (Democratic Republic of the Congo), Lusaka (Zambia), New York, NY (USA), March 30, 2021 – / African Media Agency (AMA) / – In order to Combat the spread of misinformation and mitigate the lethal spread of COVID-19, the One by One: Target COVID-19 campaign, together with the Africa Centers for Disease Control and Prevention, the Organization Health World, the Regional Office for Africa, the African Union, and the Rockefeller Foundation launched today ‘AfricaCOVIDChampions.
AfricaCovidChampions is a new initiative that includes some of the most prominent African celebrities, media personalities, journalists and influencers from the sports, entertainment, business, culture and faith communities. Featured figures include Heritier Wanabe (Musician), Simon Mwewa Lane (TV show host), Joseph kusaga (Media owner), Jeff Koinange (Journalist / Host of a talk show) and Ali gift (Ugandan Soccer Player / Sports Personality). These influencers are committed to serving as powerful advocates for public health and will help reach people with the essential information needed to combat the COVID-19 pandemic.
“We thank the powerful AfricaCovidChampions who are lending their voices to our critical public health efforts. Through AfricaCovidChampions, we plan to reach millions of people with messages delivered by trusted community, religious and cultural leaders. When people hear common sense advice from the celebrities they see every day, and from trusted religious leaders, they will take the appropriate steps to prevent COVID-19, ”he said. Dr. John Nkengasong, CDC Africa Director.
The AfricaCovidChampions began with a virtual influencer workshop that was designed to offer all influencers the tools they need to be effective COVID-19 ambassadors. The workshop included hundreds of influencers from across the continent, including artists, media personalities, and business leaders.
The workshop, through which more than 400 multi-sector influencers were mobilized to join the fight against COVID, began with comments from Dr. Matshidiso Moeti, WHO Regional Director for Africa, Dr. John Nkengasong, Director of Africa CDC, and HE Dr. Jakaya Mrisho Kikwete, former president of Tanzania. In addition, technical knowledge on viral protection best practices and vaccine launch was provided through the experience of Dr. Ahmed E. Ogwell, OUMA, Deputy Director of the African Centers for Disease Control and Prevention and Dr. Richard Mihigo, Program Area Manager, Immunization and Vaccine Development Program Coordinator, WHO Regional Office for Africa.
The workshop achieved its dual mission of:
1) Galvanize an elite cadre of influential and prominent celebrities to become AfricaCovidChampions to help fight COVID-19 and
2) Equip and empower these champions with the precise COVID-19 information they will need to help save lives.
At the end of the workshop, all champions will receive a set of technical tools to help them reach their target audience.
“This initiative is anticipated to have a lasting impact, not only in halting the COVID-19 pandemic in Africa, but by forming an influential communication channel to impact the ongoing health commitment across the continent. AfricaCovidChampions’ commitment to stopping the spread of misinformation, particularly as the vaccine launch begins, marks a significant milestone in the African response to COVID-19, “he said Dr. Mihigo from the World Health Organization Regional Office in Africa.
Today at the influencers workshop, Dr. Moeti announced the launch of ‘WHO Viral Facts Africa’ which will disseminate verified health information and facts on protecting people and communities against COVID-19, as well as scientifically proven data on the COVID-19 vaccines. .
As Dr. Moeti told the virtual audience, “We are not just facing a pandemic; We are facing an infodemic ”. He went on to explain: “Viral health misinformation costs lives. False claims spread online and offline faster than the coronavirus itself … Together, we can stop viral rumors by sharing viral facts. ”
The timing of the AfricaCovidChampions campaign is critical as 90 million doses of vaccines will arrive in the coming weeks, according to Dr. Mihigo.
At the same time, the Siya Kolisi Foundation and Roche launched a children’s book that will help parents and caregivers explain COVID-19 to children by sharing scientific data in age-appropriate language. The book is available for free download on the Kolisi and Roche Foundation websites and digital channels, and a limited number of free printed copies will be distributed in Africa in seven languages. The Kolisi Foundation was founded by the 2019 World Cup winner South Africa captain Siya and his wife Rachel, and seeks to support people living in low-income communities in South Africa. Together, Roche and the Kolisi Foundation aim to contribute to the AfricaCovidChampions campaign efforts to disseminate reliable information about COVID-19.
The launch of AfricaCovidChampions is made possible by the generous support of the Rockefeller Foundation, which recently committed nearly $ 35 million to COVID-19 response efforts in Africa. “We are pleased to support the launch of AfricaCovidChampions to ensure that communities in Africa are empowered to make informed decisions to protect themselves and their loved ones,” he said William Asiko, Managing Director and Head of the Rockefeller Foundation Africa Regional Office.
Short Link: https://wp.me/pcj2iU-3yuk
- Biden discusses Gaza conflict with Israeli, Palestinian leaders
- Gov. Buni for grants financial autonomy to judiciary in Yobe
- Egypt to host inaugural CAF Women’s Champions League finals
- NOUN VC urges 17,804 matriculating students to be studious, courageous
- Navy releases list of successful candidates for Basic Training School
- Flood: Gov. Yahaya warns residents against dumping refuse in drainages
- FG reiterates commitment to restore mangrove in Ogoniland
- Arsenal owner rejects bid from Spotify to take over club
- Abia govt. reiterates commitment to ban open grazing of cattle