The Chairman Organising Committee of the 2023 conference, Mr Tunji Adeyinka, President of the Experiential Marketing Association of Nigeria (ExMAN), said this at a news conference on Tuesday in Lagos.
Adeyinka added that the conference would address the challenges facing the advertising ecosystem in Nigeria.
He said that the conference became imperative due to the challenges facing the advertising ecosystem in the country.
Adeyinka said that the three-day conference slated for Nov. 29 to Dec. 1, has as its theme: “Marketing Communications Industry: New Trends, challenges and Prospects.
He noted that the industry had evolved and grown over the years.
The chairman said that the new normal which the COVID pandemic ushered in brought several challenges to the industry.
“That is what heralded the birth of the national advertising conference in Nigeria.
“The event was launched in Abuja with good participation.
We could not have subsequent editions because of the COVID-19 pandemic.
But ARCON has brought all the sectoral groups together to have the next edition,” he said.
He said that ARCON is pleased to gather all the sectorial groups in the advertising ecosystem together to have the next edition taking place in Abuja.
“It is by far going to be one of the richest menus that you will find in the advertising industry,
The conference will be the meeting point of the town and the gown.
“So, we will also have academics participating in this conference.
”If you look at the industry globally and in Nigeria, you will agree with me, if you are a follower, that we are facing several challenges.
“One of the biggest challenges that we face is the challenge of a global economy that is not growing and the collapse of purchasing power from consumers.
“This in turn means that advertisers are beginning to reduce the amount of money they’re spending,” Adeyinka said.
He said that for the aforementioned reasons the 2022 conference has been designed in a way that it brings together the three pillars of the industry-; the advertiser pillar, the marketing agency pillar, and the media pillar.
“And strengthening all of that is the regulator that is facilitating and ensuring that the industry can grow.
“It is a fireside chat with one of the icons of the industry.
“In 2019, the icon that we had was Dr Biodun Shobanjo.
He spoke to the past; that is what used to happen in the industry and the foundation of the industry.
“In this edition, we are picking a speaker, an icon from the advertiser’s side of the equation.
It is still a surprise, a secret.
We don’t want to reveal that secret today,” he said.
Earlier, Dr Olalekan Fadolapo, the Director-General, ARCON, said that the conference would be a platform for stakeholders to chart a new course for the industry.