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Advertising council unveils plans for 2022 national conference

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 The Advertising Regulatory Council of Nigeria ARCON has unveiled plans for its 2022 national conference aimed at building stronger brands for the economy The Chairman Organising Committee of the 2023 conference Mr Tunji Adeyinka President of the Experiential Marketing Association of Nigeria ExMAN said this at a news conference on Tuesday in Lagos Adeyinka added that the conference would address the challenges facing the advertising ecosystem in Nigeria He said that the conference became imperative due to the challenges facing the advertising ecosystem in the country Adeyinka said that the three day conference slated for Nov 29 to Dec 1 has as its theme Marketing Communications Industry New Trends challenges and Prospects He noted that the industry had evolved and grown over the years The chairman said that the new normal which the COVID pandemic ushered in brought several challenges to the industry ARCON which used to be APCON in 2019 decided to put together a conference that brings together all the stakeholders and practitioners and businesses in the advertising ecosystem That is what heralded the birth of the national advertising conference in Nigeria The event was launched in Abuja with good participation We could not have subsequent editions because of the COVID 19 pandemic But ARCON has brought all the sectoral groups together to have the next edition he said He said that ARCON is pleased to gather all the sectorial groups in the advertising ecosystem together to have the next edition taking place in Abuja It is by far going to be one of the richest menus that you will find in the advertising industry The conference will be the meeting point of the town and the gown So we will also have academics participating in this conference If you look at the industry globally and in Nigeria you will agree with me if you are a follower that we are facing several challenges One of the biggest challenges that we face is the challenge of a global economy that is not growing and the collapse of purchasing power from consumers This in turn means that advertisers are beginning to reduce the amount of money they re spending Adeyinka said He said that for the aforementioned reasons the 2022 conference has been designed in a way that it brings together the three pillars of the industry the advertiser pillar the marketing agency pillar and the media pillar And strengthening all of that is the regulator that is facilitating and ensuring that the industry can grow It is a fireside chat with one of the icons of the industry In 2019 the icon that we had was Dr Biodun Shobanjo He spoke to the past that is what used to happen in the industry and the foundation of the industry In this edition we are picking a speaker an icon from the advertiser s side of the equation It is still a surprise a secret We don t want to reveal that secret today he said Earlier Dr Olalekan Fadolapo the Director General ARCON said that the conference would be a platform for stakeholders to chart a new course for the industry NewsSourceCredit NAN
Advertising council unveils plans for 2022 national conference

Advertising Regulatory Council of Nigeria

The Advertising Regulatory Council of Nigeria (ARCON) has unveiled plans for its 2022 national conference aimed at building stronger brands for the economy.

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Chairman Organising Committee

The Chairman Organising Committee of the 2023 conference, Mr Tunji Adeyinka, President of the Experiential Marketing Association of Nigeria (ExMAN), said this at a news conference on Tuesday in Lagos.

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Adeyinka added that the conference would address the challenges facing the advertising ecosystem in Nigeria.

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He said that the conference became imperative due to the challenges facing the advertising ecosystem in the country.

Marketing Communications Industry

Adeyinka said that the three-day conference slated for Nov. 29 to Dec. 1, has as its theme: “Marketing Communications Industry: New Trends, challenges and Prospects.


He noted that the industry had evolved and grown over the years.

The chairman said that the new normal which the COVID pandemic ushered in brought several challenges to the industry.

ARCON which used to be APCON in 2019 decided to put together a conference that brings together all the stakeholders and practitioners and businesses in the advertising ecosystem.

“That is what heralded the birth of the national advertising conference in Nigeria.

But ARCON

“The event was launched in Abuja with good participation.

We could not have subsequent editions because of the COVID-19 pandemic.

But ARCON has brought all the sectoral groups together to have the next edition,” he said.

He said that ARCON is pleased to gather all the sectorial groups in the advertising ecosystem together to have the next edition taking place in Abuja.

“It is by far going to be one of the richest menus that you will find in the advertising industry,
The conference will be the meeting point of the town and the gown.

“So, we will also have academics participating in this conference.

”If you look at the industry globally and in Nigeria, you will agree with me, if you are a follower, that we are facing several challenges.

“One of the biggest challenges that we face is the challenge of a global economy that is not growing and the collapse of purchasing power from consumers.

“This in turn means that advertisers are beginning to reduce the amount of money they’re spending,” Adeyinka said.

He said that for the aforementioned reasons the 2022 conference has been designed in a way that it brings together the three pillars of the industry-; the advertiser pillar, the marketing agency pillar, and the media pillar.

“And strengthening all of that is the regulator that is facilitating and ensuring that the industry can grow.

“It is a fireside chat with one of the icons of the industry.

Biodun Shobanjo

“In 2019, the icon that we had was Dr Biodun Shobanjo.

He spoke to the past; that is what used to happen in the industry and the foundation of the industry.

“In this edition, we are picking a speaker, an icon from the advertiser’s side of the equation.

It is still a surprise, a secret.

We don’t want to reveal that secret today,” he said.

Olalekan Fadolapo

Earlier, Dr Olalekan Fadolapo, the Director-General, ARCON, said that the conference would be a platform for stakeholders to chart a new course for the industry.

NewsSourceCredit: NAN

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