Lagos, Nigeria — You fit call am a special weekend for Edwin Oraka as e don strike gold! Di businessman and real estate guru just bagged di mouth-watering prize of ‘Salary 4 Life’ from Access Bank‘s DiamondXtra reward scheme, wey don dey run for 17 years sharp. Dis one no be small wahala o, di prize go reason am N200,000 every month for the next 15 years. Make we clear, na serious lifetime security be dis, and Oraka dey flex well.
Access Bank no dey joke as dem make dis initiative part of dia strategy to hold onto customers in dis kpangolo financial market wey full wit competition. Dem don dish out more than N6.62 billion to over 30,947 happy customers since 2008. Dis year alone, dem don set aside N228.7 million for 12,073 winners as dem dey throw loyalty bonuses, regional draws, and even free digital marketing training. Na im be say, if you get money, you fit join dia club!
Chika Ochuwa, wey be regional manager for Mainland 3 at Access Bank, talk say di scheme don dey grow stronger every year. “Di trust wey our customers get and di hard work of our team carry us go here. Innovation and excellence na wetin dey push us forward,” e talk. E clear say dem dey combine savings with showbiz as dem dey make the banking sector fine and attractive.
But no be only glory dem dey enjoy o; di banking industry dey face plenty wahala like high inflation and customer trust wey dey scatter. People dey carry dia money waka go informal investment or dollar, so dem sabi say dem need to do something sharp to keep customers intact. Analysts don even talk say reward schemes fit help encourage savings in place wey trust no dey solid. Na by dis way, Access Bank dey create emotional bond wey dey pass normal interest rates.
Of course, not everyone dey gree with di idea of reward schemes. Some skeptics dey ask if dis kind of promotion go fit last, but Access Bank dey hold strong say dem DiamondXtra wey get awards align with dier mission of empowering customers. Edwin Oraka sef don yan say, “My loyalty don stay strong with Access Bank, and I dey believe say na solid investment for my future.”
As di competition dey hot for dis Nigeria banking sector, DiamondXtra don turn into brand icon and no be just savings tool again. While fintech dem dey use smooth mobile services to grab customers, Access Bank dey bet say dem go keep di clients with dis promise of big wins and na wey loyalty go pay, at least for dis scheme.
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