Di 2026 World Cup quarterfinal match between England and Norway don cause something wey no be only for field. Di airlines Norwegian and British Airways make a creative bet for social media, and one of dem don change im branding after im team lose.
Di Norwegian low-cost carrier start di challenge. Di company officially challenge di British counterpart to stake dia brand identity on di outcome. Under di terms of di bet, di carrier wey im national team lose di match agree to remove im logo for 24 hours and replace am with di competitor logo as di main profile picture for Instagram.
Representatives from British Airways take di challenge for stride, noting say e no worth to start a dispute wey dem no fit win. To add weight to her argument, a Norwegian employee personally deliver a flash drive wey contain a file of her company logo to British Airways headquarters.
Di quarterfinal match itself turn out to be extremely tense and end with a narrow victory for di British team for extra time, 2–1. Immediately after di final whistle, Norwegian don come down from di clouds and keep im promise. Having lose di soccer bet, di Scandinavian low-cost carrier remove im own branding and decorate im official account for di British Airways style.
“Although di tournament don finish for us, dis friendly wager go remain for our hearts forever. We hope say di ‘Three Lions’ go bring soccer home after all,” Norwegian note touchingly.
Di British carrier celebrate di victory for style, noting say di rivalry last only 90 minutes, but di friendship between di brands be forever. British Airways compare dis relationship to di mutual respect between soccer stars Erling Haaland and Jude Bellingham and don already offer di Norwegian social media team free round-trip tickets to London to cement dia friendship.
However, e be ordinary passengers wey benefit di most from dis soccer madness. Despite dia national team elimination, Norwegian Air decide to lift di fans spirits and, to mark di end of di bet, announce an immediate massive sale for tickets for all routes between Norway and di United Kingdom. Dis one be as Euronews report am.
