Oya, make I tell una wetin dey happen for smartphone market. According to report wey come from Greece, Samsung don plan to increase price of some phones for Europe come June. Dis kain price hike dey affect Galaxy S series and the new foldable ones like Z Fold7 and Z Flip7. The price go jump by around €100, and e no clear if na only base model go feel am or the higher storage versions too go chop increase.
Up till now, Samsung and Apple dey manage to absorb the shock of memory chip price through optimizations and cutting cost for other areas. But now, e no go possible again because RAM price dey rise well well. Analysts don warn us say second half of this year go see increase for smartphone price due to memory shortage, so make we prepare.
The main reason behind dis price increase na the rising cost of RAM and shortage of memory chips wey go happen for second half of 2026. Samsung no be the only one wey go pass the higher cost to consumers, but dem go be among the first major companies to do am directly. E go affect both DRAM and NAND chips, wey be critical components for phone performance.
For now, we no get official confirmation from Samsung, but the report dey strong. So if you dey plan to buy new Samsung phone, maybe you go want do am before June come. But make we see how things go unfold, because market dey change fast and other manufacturers fit follow suit.
