As International Children’s Day wey dey June 1 dey approach, Yiwu Commodity Market, the biggest commodity wholesale market for the world, don dey supply plenty toys and stationery to children all over the world. According to data from Yiwugo, for the past two months, ‘toys’ don top the platform’s list of popular sectors and consistently rank among the top three most-searched keywords and most-viewed categories. The stationery sector also perform well.
Many Yiwugo merchants for related industries talk say large numbers of high-quality overseas buyers and cross-border traders dey approach the final stage of shipment. But for Children’s Day orders, the peak season actually begin as early as January 2026. Zhang Lijuan, proprietress of INTEX TaoQibao Inflatable Toys, explain say Children’s Day coincide with the start of summer for the Northern Hemisphere. INTEX mainly export inflatable pools, large inflatable toys, framed pools, and related products.
Between January and March 2026, many cross-border traders contact the company via Yiwugo to discuss their annual procurement needs, with shipments rolling out after the Lunar New Year. As a well-known brand, INTEX manufacture all products using eco-friendly, non-toxic, and safe materials. The products come for many vibrant colors and sizes, and feature thicker inflatable film with higher gram weight, ensuring durability for outdoor use for high-temperature conditions.
According to Zhang, more than a dozen INTEX products don sell out. The large water slide playset, a perennial bestseller, don sell tens of thousands of units during this procurement season. Inflatable water riders like rubber ducks and flamingos maintain their robust sales performance from previous years. In particular, inquiries from Middle Eastern clients through Yiwugo don translate into substantial purchase volumes. Currently, bulk orders dey enter the final stage of shipment, and many products don arrive at overseas ports, ready to bring summer fun to children worldwide.
Zhu Qiaojun don dey the toy industry for nearly 30 years. Her company, Yan Fei Plastic Toy Firm, specialize for R&D and production of trendy toys, squishy toys, plush bag charms, and related products. Backed by uncompromising quality, licensed well-known IPs, and a steady stream of original designs, the products sell well across Europe, the US, Russia, Southeast Asia, and beyond.
Recently, alongside rising sales of plush toys, keychains, and other accessories featuring popular IPs like Hello Kitty and Snoopy, Yan Fei’s self-designed squishy toys also deliver impressive results. Just last month, a European client of eight years place an order worth more than RMB 500,000 for squishy toys for Children’s Day. According to Zhu, beyond the strong appeal of well-known IPs, Yiwugo’s ability to drive online traffic bring the company many high-quality customers.
Furthermore, Yan Fei don long focus on mid- to high-end product lines, using premium materials for everything from exterior fabrics and inner fillings to molds and formulas. This commitment to quality be Yan Fei’s ‘gift’ to children and customers worldwide. Alongside toys, beautifully designed stationery be also a sought-after Children’s Day gift, with eye-catching stationery sets and journals proving especially popular.
He Renhui, owner of Henci Stationery Store, say one of the company’s five-piece stationery sets, developed by in-house product and visual design teams, don remain a bestseller for three years. The company don successively introduce eight themed designs for this particular set. Recently, many customers from the Philippines and Indonesia come to purchase the product, which don also dey pinned to the top of the company’s Yiwugo storefront for easier ordering.
He add say the company maintain a year-round inventory of about two million sets. These small but exquisite products carry the joy of childhood to every corner of the world. Toys and stationery traveling from Yiwu to global markets not only embody the craftsmanship and quality of Chinese manufacturing, but also deliver the festive warmth of Yiwugo and its merchants across mountains and seas.
Powered by Yiwugo’s extensive trade platform, the ‘world’s supermarket’ go continue to bring heartfelt and delightful holiday surprises to children worldwide through diverse offerings, reliable quality, and efficient commercial network.
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