First Bank make Olayinka Ijabiyi official group head for marketing

First Bank don confirm Olayinka Ijabiyi as substantive group head for marketing and corporate communications, effective immediately. The bank tok say dis appointment dey strengthen corporate governance as dem dey pursue growth and transformation.

Ijabiyi don dey act in dat capacity since December 2024, and now dem make am permanent. According to First Bank, he be seasoned professional with over 25 years experience across financial services, telecommunications, media, and international development.

He go lead integrated marketing and corporate communications strategy, wey include brand and reputation management, executive positioning, corporate responsibility and sustainability, and strategic communications wey align with bank business objectives.

Ijabiyi join First Bank in 2011 and don hold several senior roles inside marketing and corporate communications division. Dem include head of brand strategy and special projects, head of digital marketing, and head of brand and stakeholder management.

Before First Bank, he work for British Council, MTN, MultiChoice, and Etisalat Nigeria. He hold Master’s degree in public and international affairs from University of Lagos, and Bachelor’s degree in English language from Ondo State University, Ado Ekiti.

First Bank also say Ijabiyi be fellow of National Institute of Marketing of Nigeria and member of Nigerian Institute of Public Relations. He don lead major brand campaigns, including anniversary projects and brand refresh programmes, wey deliver efficiencies and strengthen brand equity.