Naija people wey dey look for better phone with AI power, make una hear dis one. Samsung Electronics don officially launch two new phones for market – di Galaxy A57 5G and Galaxy A37 5G. Di launch don start for Poland and United Arab Emirates, and di phones carry plenty AI features wey before now only dey for expensive Samsung S and Z series.
Di company say dem dey bring “Awesome Intelligence” to more users. Wetin dat mean? Voice Transcription, AI Select, Object Eraser, Filters and Edit Suggestions all dey inside. For Galaxy A57 5G, you go still get Best Face and Auto Trim features. Even Bixby don upgrade to become more conversational like person wey sabi yarn.
For Poland market, customers wey buy from Samsung shop or online go get discount up to PLN 250 on di phones. Dem dey offer earphone discount too until 24 April. For UAE side, Fadi Abu Shamat, Vice President for Samsung Gulf Electronics, talk say demand dey increase for smartphones wey feel more intelligent for everyday life.
Camera matter no dey lack. Both phones get triple-camera system with 50MP main sensor. Nightography don improve for low-light pictures. Galaxy A57 5G still get sharper detail and less noise. AI-based scene optimization dey help for different shooting conditions.
Security matter serious wella. Samsung don include Knox Vault protection for hardware level. Dem add Theft Protection and Failed Authentication Lock wey go lock phone if person try wrong PIN or fingerprint too many times. Private Album and Privacy Alerts still dey.
Battery life go last. Galaxy A57 5G get 5,000mAh battery with Super Fast Charging 2.0. Performance don upgrade with better CPU, GPU and NPU for smooth streaming and content creation. Both phones get IP68 water and dust resistance – meaning e fit survive small rain or sand.
Software support go long. Samsung promise up to six generations of Android OS and One UI upgrades. Security updates go reach six years too. For UAE, prices start from AED 1,409 for Galaxy A37 5G and AED 1,739 for Galaxy A57 5G.
Meanwhile, Samsung don expand One UI 8.5 beta program to older Galaxy devices. Di beta now dey available for users in India, South Korea, United Kingdom, and United States. Devices like Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold 5, Galaxy Z Flip 5, and Galaxy A36 5G fit join di beta through Samsung Members app.
One UI 8.5 bring plenty improvements. Photo Assist now allow continuous editing without saving each step. Quick Share fit detect people for photos and recommend contacts for sharing. E even fit transfer files to iOS devices like iPhone. Audio Broadcast feature allow streaming to nearby devices with LE Audio support.
For UK side, research wey Samsung commission show say consumers dey become “smart spenders.” Annika Bizon from Samsung talk say people dey expect more value for their money, especially for technology gadgets. 96% of respondents say e important to look for good value when choosing tech products.
Di new Galaxy A series phones dey target price-sensitive segments where customers dey careful with spending. Samsung dey push premium features into mid-range phones to influence upgrade decisions. Competitors dey watch closely as AI features dey become standard for all phone levels.
Do you have a news tip for NNN? Please email us at editor @ nnn.ng

