No be small thing o! E don reach that special time wey our Muslim brothers and sisters dey prepare for Ramadan. Peak Milk, the top dairy brand from FrieslandCampina WAMCO Nigeria, don show sey dem ready to join the celebration wey dey come with plenty compassion, nourishment, and togetherness.
Ramadan na season wey dey shine for reflection, spiritual renewal, and unity. Na im time wey everybody dey gather together, and families dey come dey break fast like one big family with plenty jollof, suya, and everything wey dey sweet. This year, Peak Milk don bring their campaign wey dem dey call “Share Goodness this Ramadan” to life with obodo gist wey go make everywhere dey shine!
One big move wey dem carry come na their “Journey to Iftar” bus activation. E go happen for Lagos, and dem go park for key locations. As you dey rush come from mosque, you fit see this Peak-branded bus, and dem go invite you make you jump aboard for short ride wey go end for place wey dem go gather to break fast together. You no go believe sey na wetin dey happen! E go dey full of warm food, sweet conversations, plus surprise celebrity wey go join you guys break fast. Omo, that one go be moment of joy and unity!
Omolara Banjoko, wey be Marketing Manager for Peak Milk, talk sey, “Ramadan na time of sharing and care. Nourishment no be only about food, but about wetin we fit still extend to each other. By dey present for mosques, engaging families for stores, and creating this kind unforgettable experiences wey go happen with the Journey to Iftar bus, we dey try to honour the true values of the season, and dey dey with our Muslim consumers for their faith journey.”
Moni Kassim, the Senior Brand Manager talk sey, “This campaign dey different because e no be only visibility, but true connection. As we dey share Peak Milk for Iftar tables, dey support charitable organizations, and dey create experiences for shoppers, we dey cement our promise to show up for our consumer lives. Ramadan dey give us chance to celebrate community, and Peak dey proud say dem part of that story.”
With all these moves, Peak Milk dey continue to build strong bond with Nigerian families, dey offer that rich and creamy nourishment wey everybody sabi, while dem dey promote generosity as the holy month dey unfold. Na so dem show sey e no dey good only to dey chill alone, but to share the love and joy!
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